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专访宁华供应链董事长王镭:“一稳二变”开辟冷链服务新赛道
Sou Hu Cai Jing· 2025-07-01 02:13
Core Viewpoint - The article discusses the acceleration of the development of smart supply chains in the cold chain sector, highlighting the strategic initiatives of Ninghua Supply Chain to enhance logistics efficiency and competitiveness in response to new government policies [1]. Group 1: Company Overview - Ninghua Supply Chain, co-founded by Wang Lei, focuses on automated cold storage construction and operation, leveraging a unique "investment + warehousing and distribution integration + finance + trade services" model to serve the entire frozen goods industry chain [2]. - The company has established over 100,000 tons of cold storage capacity across various locations, including Shanghai and Kunshan, emphasizing its commitment to high-standard operations [3]. Group 2: Strategic Development - Ninghua Supply Chain adopts a "stability and transformation" strategy to navigate the cyclical challenges of the cold chain industry, maintaining a cold storage rental rate of over 90% to ensure stable cash flow [5][6]. - The company is transitioning from a cold storage operator to a "cold chain scenario architect," enhancing its service offerings to include financial and trade services, thus creating a multi-dimensional service structure [7]. Group 3: Technological Innovation - The company has implemented over 100,000 square meters of high-standard cold storage equipped with photovoltaic systems and AI technology, significantly reducing energy consumption and enhancing operational efficiency [8]. - Ninghua Supply Chain's proprietary Warehouse Management System (WMS) facilitates seamless integration with customs and clients, enabling continuous data collection for improved supply chain financial services and market demand forecasting [8]. Group 4: Industry Insights - The transformation of the cold chain industry is characterized by a shift from mere storage capacity to the ability to provide comprehensive supply chain services, emphasizing the importance of service capability in a competitive landscape [9].