Core Viewpoint - The launch of the new brand "Dongyangguang Bujiyi" by Dongyangguang Group aims to promote the consumption of Cordyceps sinensis, making it accessible to the general public and enhancing the health of the nation through traditional Chinese medicinal practices [1][9][13] Industry Overview - The health management awareness among the public is increasing, with the demand for Cordyceps sinensis supplements rising due to the implementation of health strategies like "Healthy China 2030" [3] - The scale of China's health industry is expected to reach 16 trillion yuan by 2030, with the Cordyceps industry projected to exceed 100 billion yuan [3] - The shift in public health needs from "single treatment" to "integrated treatment and nourishment" reflects a broader trend towards daily health maintenance [3] Company Strategy - Dongyangguang Group has invested over 4 billion yuan and employed over 260 researchers since 2007 to develop ecological breeding for Cordyceps sinensis, achieving industrialization and standardization [3][5] - The company has established a nearly 400,000 square meter ecological breeding base in Yidu, Hubei, capable of producing 60 tons annually, ensuring year-round supply [6] Product Development - The new brand "Dongyangguang Bujiyi" focuses on providing affordable and high-quality Cordyceps products, with eight new products designed for various daily health needs [9] - The brand emphasizes quality control through a design-based quality management approach, ensuring products are free from additives and contaminants [11] Market Positioning - Dongyangguang Group's previous high-end brand "Dongyangguang Fresh Cordyceps" has gained recognition in the market, winning awards and promoting a new trend in traditional Chinese nourishment [7] - The launch of "Dongyangguang Bujiyi" is expected to democratize the Cordyceps market, making it a preferred choice for national health and promoting Chinese medicinal culture globally [13]

Core Viewpoint - The 2025 Tian Ci Peak Concert successfully concluded in Yidu, Hubei, showcasing a blend of music and health, with significant participation from the audience and prominent artists [1][3]. Group 1: Event Overview - The concert attracted thousands to the Yidu Sports Center, featuring performances from well-known artists such as Huang Zihongfan, Wang Heye, and Zhang Bicheng, among others [1]. - The event was themed "Sound Waves Peak, Ignite Dreams for the Future," emphasizing a vibrant musical experience [1]. Group 2: Brand Collaboration - Dongyang Fresh Cordyceps, the exclusive sponsor of "The Sound of Tian Ci 6," created a brand exhibition at the concert, promoting their health products, including Cordyceps water, to enhance the audience's experience [3]. - This year marks the fifth consecutive year of collaboration between Dongyang Fresh Cordyceps and Zhejiang Satellite TV, focusing on the health concept of "Good Cordyceps, Fresh to Eat" [5]. Group 3: Brand Impact and Strategy - The partnership has generated significant brand awareness, achieving a reach of over 100 billion through innovative content and social media engagement [5]. - The integration of music and health has established a new trend in the market, reinforcing the brand's message of quality Cordyceps [7]. Group 4: Ecological and Technological Advancements - Dongyang Fresh Cordyceps operates a 400,000 square meter ecological breeding base in Yidu, contributing to its influence in the region [8]. - The company has invested over 4 billion in research and development since 2007, successfully addressing the challenges of ecological breeding for Cordyceps [8][10]. - The production process ensures a stable supply of over 60 tons annually, while maintaining ecological balance and enhancing economic benefits [10]. Group 5: Product Quality and Recognition - Dongyang Fresh Cordyceps has developed a range of products, including fresh Cordyceps and freeze-dried variants, adhering to high-quality standards [10]. - The company has received multiple awards for its innovations and quality, including the Guangdong Provincial Science and Technology First Prize and organic product certification [12].