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激活消费者全新购物体验 光明首家永辉超市学习“胖东来”自主调改店开业
Shen Zhen Shang Bao· 2025-07-23 16:41
据了解,今年以来,光明不断焕新提速全场景、全域式商文旅体融合联动,激活消费活力。加速商超精 品化变革,打造"15分钟商业生活圈",通过"人、货、场"零售价值重塑,打造"即逛-即买-即食"的鲜活 体验,极大调动消费者五感。今年春季以凤凰城商圈为核心,打造"春日繁花"文旅体验胜地,让市民沉 浸式感受春日繁花簇拥的美好。夏季,光明以深圳科学技术馆开馆为契机,依托山水林田湖各类资源禀 赋,打造"科技+文旅+生态"新模式,以"科学如此好玩,一起奔向光明"为主题,策划了一系列吸睛又好 玩的活动,为游客在逛完深圳科学技术馆之余提供了更多"趣"处。 (文章来源:深圳商报) 永辉超市广东大区负责人表示,光明大仟里店的开业,是响应深圳消费升级政策、服务光明科学城高素 质人口消费需求的重要举措。此次调改历时两个月,商品结构实现颠覆性重构,重新规划后的商品总数 9772款,涵盖57款胖东来自有品牌爆品及15.1%的进口精品,调改后商品结构达到胖东来商品结构的 80%以上。 记者梳理发现,近日,光明区商业市场迎来多项新动态:"种草版"公明sp@ce天虹超市3.0开业,"场景 化"种草体验更去"班味";盒马鲜生带着"APP下单最快30分 ...
消费新观察|冷饮品牌疯狂“整活”,鸡腿、汉堡冰淇淋成夏日爆款
Sou Hu Cai Jing· 2025-06-18 14:45
Core Insights - The rise of creative ice cream products, resembling fast food items like chicken legs and hamburgers, reflects a growing trend in the ice cream market, attracting consumer interest and sales [1][2][3] Industry Trends - The Chinese ice cream market reached a size of 160 billion yuan in 2021, with a cumulative increase of over 90% since 2015, maintaining its position as the largest globally. It is projected to grow to 248 billion yuan by 2026 [2] - The popularity of unique ice cream shapes and flavors indicates a shift in consumer preferences towards novelty and emotional satisfaction, moving from mere functional consumption to emotional experiences [3] Product Innovations - Creative ice creams, such as the "big chicken leg" ice cream priced at 9.9 yuan, have seen significant sales, with some stores selling up to 1,000 units per month and achieving a 100% positive feedback rate over three months [1][2] - Other innovative products include frozen fruit ice creams, with popular options like frozen mango and pineapple priced at 7.8 yuan each, appealing particularly to younger consumers [2]