Workflow
冻芒果
icon
Search documents
激活消费者全新购物体验 光明首家永辉超市学习“胖东来”自主调改店开业
Shen Zhen Shang Bao· 2025-07-23 16:41
Group 1 - The opening of the Guangming Daqianli store marks the first upgrade of Yonghui Supermarket in Guangming District, adopting the operational model of "Pang Donglai" to enhance consumer shopping experience through optimized product structure and improved service quality [2][3] - The store features a new fresh produce section with various summer-exclusive products, including frozen durian and mango, as well as a "green starry fish" series sourced from a national-level breeding demonstration base, emphasizing quality and ecological standards [2][3] - The store's layout has been redesigned to improve customer comfort, with wider aisles and more transparent product displays, enhancing the overall shopping experience [2][3] Group 2 - The Guangming Daqianli store's opening is a strategic response to Shenzhen's consumption upgrade policy, aiming to meet the high-quality consumption needs of the Guangming Science City population [3] - The product structure has undergone a transformative reconstruction, with a total of 9,772 items, including 57 products from Pang Donglai's proprietary brand and 15.1% imported premium goods, achieving over 80% alignment with Pang Donglai's product structure [3] - Guangming District's commercial market is experiencing dynamic changes, with new openings such as the "seed planting" Tianhong Supermarket 3.0 and the entry of Hema Fresh, indicating a competitive retail environment [3][4] Group 3 - Guangming is accelerating the integration of commerce, culture, and tourism, aiming to activate consumer vitality and create a "15-minute commercial living circle" through a redefined retail experience [4] - Seasonal events and activities are being organized to enhance the consumer experience, such as the "Spring Bloom" cultural tourism experience in the spring and a series of engaging activities themed around science and ecology during the summer [4]