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参展商“提速”供应链
Jing Ji Guan Cha Wang· 2025-11-09 00:51
在第八届中国国际进口博览会(下称"进博会")上,来自各国的参展商不仅为中国消费者带来了丰富多 样的商品,也向外界展示商品背后的供应链解决方案——把商品更好更快地卖到更多的地方。 生鲜即时零售平台叮咚买菜在本届进博会上派出了100多名买手,到各个展馆看商品、选商品,一旦发 现有市场潜力的商品,叮咚买菜就会与供应商密切对接,并后续安排去海外工厂实地调研探访,对商品 进行全产业链的考察。 对于深耕中国市场30余年的宝洁来说,供应链的本土化合作是解决下沉市场覆盖、降低物流成本的有效 途径。 在传统供应链结构下,宝洁需依靠分销商触达低线城市,仓储网络辐射范围受限。此外,供应商仓库与 宝洁原料仓相互独立、成品仓库与客户仓库相互独立,中转环节复杂繁琐,物流运输成本也较高。 例如,以前宝洁的采购部门从向上游供应商下单原材料,到成品进入终端门店,需经过五道流程:原材 料来到供应商仓库、原材料运输至宝洁自有原料仓、宝洁工厂生产加工、成品进入宝洁仓库、根据客户 订单进入各大终端仓库。 为了解决这一问题,宝洁提出了升级思路——与合作伙伴共享仓储资源。2025年,宝洁与广西分销商进 行区域供应链整合试点,将宝洁的库存前置至分销商仓库, ...
百果园董事长“爹味”说教,网友:卖个水果还搞起了“义务教育”?
Sou Hu Cai Jing· 2025-08-11 12:42
Core Viewpoint - The controversy surrounding Baiguoyuan's pricing and consumer education reflects a disconnect between the company's high-end positioning and consumer expectations regarding quality and value [1][3][13]. Group 1: Company Response and Consumer Sentiment - Baiguoyuan's chairman, Yu Huiyong, stated that the company will not cater to consumer demands and aims to "educate" consumers about their choices [1][3]. - The company's high prices have led to public backlash, with consumers expressing frustration over the perceived lack of quality in relation to the cost [4][7]. - Many consumers feel that they should not be subjected to "fruit store education," highlighting a sense of entitlement to quality without condescension [5][9]. Group 2: Pricing and Quality Concerns - Baiguoyuan's pricing strategy has been criticized, with examples showing significant price differences compared to competitors, such as lychee priced at 39.9 yuan per 500 grams at Baiguoyuan versus 16.8 yuan at a competitor [7]. - Complaints about the quality of Baiguoyuan's fruits have surfaced, with some consumers reporting issues with freshness and taste, leading to a decline in customer loyalty [7][9]. - The company's commitment to high-quality products is being questioned as negative feedback accumulates, suggesting that the high prices are not justified by the quality offered [8][13]. Group 3: Business Performance and Market Position - Baiguoyuan's financial performance has deteriorated, with a reported revenue of 10.273 billion yuan in 2024, a 9.8% decrease year-on-year, and a pre-tax loss of 391 million yuan [13]. - The number of Baiguoyuan stores has decreased by nearly 1,000, indicating a significant shift in consumer preference and market dynamics [13]. - The company's previous "three no return" policy has also faced criticism, with franchisees reporting financial losses and dissatisfaction with the company's support [9].
激活消费者全新购物体验 光明首家永辉超市学习“胖东来”自主调改店开业
Shen Zhen Shang Bao· 2025-07-23 16:41
Group 1 - The opening of the Guangming Daqianli store marks the first upgrade of Yonghui Supermarket in Guangming District, adopting the operational model of "Pang Donglai" to enhance consumer shopping experience through optimized product structure and improved service quality [2][3] - The store features a new fresh produce section with various summer-exclusive products, including frozen durian and mango, as well as a "green starry fish" series sourced from a national-level breeding demonstration base, emphasizing quality and ecological standards [2][3] - The store's layout has been redesigned to improve customer comfort, with wider aisles and more transparent product displays, enhancing the overall shopping experience [2][3] Group 2 - The Guangming Daqianli store's opening is a strategic response to Shenzhen's consumption upgrade policy, aiming to meet the high-quality consumption needs of the Guangming Science City population [3] - The product structure has undergone a transformative reconstruction, with a total of 9,772 items, including 57 products from Pang Donglai's proprietary brand and 15.1% imported premium goods, achieving over 80% alignment with Pang Donglai's product structure [3] - Guangming District's commercial market is experiencing dynamic changes, with new openings such as the "seed planting" Tianhong Supermarket 3.0 and the entry of Hema Fresh, indicating a competitive retail environment [3][4] Group 3 - Guangming is accelerating the integration of commerce, culture, and tourism, aiming to activate consumer vitality and create a "15-minute commercial living circle" through a redefined retail experience [4] - Seasonal events and activities are being organized to enhance the consumer experience, such as the "Spring Bloom" cultural tourism experience in the spring and a series of engaging activities themed around science and ecology during the summer [4]