Core Insights - The trend of product segmentation is becoming a key development logic for exhibitors at the China International Import Expo [2] Group 1: Product Segmentation by Usage Scenarios - Mootaa launched a green natural product line at the expo, covering three household cleaning scenarios: clothing cleaning, bathroom descaling, and kitchen grease removal [3] - The SKU for the Chinese market was increased from 4 to 7, with a focus on specialized products like kitchen cleaners and floor cleaners, adapting to local needs for effective grease removal [3] - Mootaa's retail scale in the Chinese market has reached 400 million RMB, with a compound annual growth rate of over 30% [3] Group 2: Product Segmentation by Target Demographics - Philips introduced the new Series 9 Pro shaver, priced around 3000 RMB, targeting high-net-worth individuals seeking quality [4] - The company also launched a budget-friendly shaver aimed at young consumers, priced at around 100 RMB, catering to students and early-career professionals [4] - Philips' previous product, the Pebble Shaver, is designed for business travelers, priced between 500 and 800 RMB, emphasizing portability and long battery life [4] Group 3: Product Segmentation by Efficacy - Kao's freeplus brand showcased a new cleansing oil targeting makeup removal, expanding its product line based on the popular cleansing cream [5] - The brand has previously introduced oil-control cleansing creams tailored to Chinese consumers, and the new cleansing oil is part of a broader localization strategy [5] - Kao's other brand, Meishuli, has adapted its products to meet unique Chinese consumer needs, such as steam eye masks and foot-soaking products, which have shown strong sales performance [5]

Core Insights - The article highlights Kao (China)'s commitment to ESG (Environmental, Social, and Governance) practices, celebrating the third anniversary of its ESG vision "Coexistence with Beauty" and showcasing its sustainable development efforts [1][4] Group 1: ESG Vision and Implementation - Kao (China) focuses on three core paths: "Coexistence with Nature," "Beauty for Life," and "Creating a Beautiful Future," aligning its ESG implementation system with China's dual carbon goals [1][4] - The company aims for significant reductions in energy consumption and carbon emissions by 2025, targeting an 18% decrease in energy consumption per unit of output, a 45% reduction in CO2 emissions, and a 58% reduction in water usage compared to 2020 levels [2] Group 2: Environmental Initiatives - Kao (China) has implemented the 4R principles (Reduce, Reuse, Recycle, Recovery) in its packaging, achieving a 45.2% reduction in CO2 emissions through the use of PCR resin in its Biore makeup remover series [2] - The Shanghai factory has achieved over 99% waste recycling and 100% compliant disposal of hazardous waste [2] Group 3: Social Responsibility Programs - The company has conducted the "Clean and Beautiful China" campaign for 14 years, expanding its focus from water resource protection to broader themes like low carbon and biodiversity [3] - Kao (China) has also launched various educational initiatives, including menstrual education and handwashing classes for children, to promote social responsibility [3] Group 4: Future Goals and Innovations - Kao Chemical aims to contribute to sustainable development in various industries, including agriculture, by providing innovative products such as drone-specific agents and soil improvement solutions [4] - The company has set ambitious goals for 2030 and 2040, including full use of green energy and operational carbon neutrality, while continuing to expand its ESG practices [4]