Core Insights - The event "Shengfeiya Gathering: Douyin Professional Flow Training Camp" was held in Hangzhou from October 27 to 29, focusing on new strategies and paths for the beauty industry in the short video era [1] Group 1: Training Camp Overview - The training camp emphasized "practical empowerment, content-driven, and digital intelligence symbiosis" as its core theme, covering modules on short video planning and shooting, live streaming expression and operation, and content data analysis [3] - The curriculum balanced theory and practice, with participants engaging in live training and data competitions to validate their learning outcomes in real scenarios [3] Group 2: Industry Context and Goals - The brand leader of Shengfeiya stated that as short videos become a crucial channel for industry communication, beauty professionals need systematic content expression and digital operation skills [6] - The training camp aims to help practitioners master replicable traffic growth methods, promoting higher quality development in the industry [6] Group 3: Brand Development and Digital Strategy - Shengfeiya, as an innovative beauty brand, has been actively exploring "pressure-reducing weight loss" by integrating body conditioning and emotional management, leading to service upgrades across multiple locations [8] - The event represents a practical implementation of the brand's "digital empowerment" strategy, marking a shift from single skill training to a more systematic and platform-based approach in beauty training [8] Group 4: Market Trends and Future Directions - Industry experts believe that as the market expands and consumer demands evolve, the beauty industry is transitioning from traditional service competition to a new phase of "content power competition" [10] - Digital communication methods like short videos and live streaming are becoming essential for store operations and brand building, with the training camp serving as a reference model for the industry's digital transformation [10] - Participants reported that the training helped them break preconceived notions about "traffic," allowing digital tools to return to the essence of service and enhancing their confidence in content creation and professional identity [12] - Moving forward, Shengfeiya plans to deepen its development path of "content empowerment + system upgrades," exploring new models for building a digital ecosystem in the beauty industry to support high-quality and sustainable development [13]