Core Insights - The rise of the "beauty economy" and "beauty industry" presents significant opportunities for Liaoning to transform "beauty" into "value" [1] - The Fourth Chinese Beauty Industry Economic and Trade Exchange Event will be held in Shenyang on July 9-10, focusing on international cooperation and resource sharing [2] Group 1 - The event aims to explore Liaoning's historical roots in the beauty industry and establish it as a global hub for beauty and fashion [1] - Since 2021, Liaoning has hosted three similar events, resulting in over 20 domestic and international cooperation projects with a total signed amount of nearly 1.2 billion yuan [1] - The event will feature 11 themed activities, emphasizing resource sharing and economic trade discussions, including topics on digital transformation and AI technology in the beauty industry [2] Group 2 - Over 300 international guests and nearly 500 domestic beauty industry representatives are expected to attend the event [3] - The beauty trade exchange will gather around 100 quality exhibitors, with over 1,000 beauty-related businesses participating in discussions [3] - The event is projected to facilitate more than 15 domestic and international cooperation projects, with a signed amount exceeding 1 billion yuan [2]

Core Viewpoint - The fourth Chinese Hairdressing Industry Economic and Trade Exchange Event aims to promote the integration of traditional culture and modern fashion in Liaoning's beauty industry, leveraging its historical significance as the birthplace of China's hairdressing culture [1][2]. Group 1: Event Overview - The event will feature fashion trend releases and showcases of renowned companies and products from Liaoning, emphasizing the region's rich beauty industry heritage [1]. - Since 2021, Liaoning has hosted three such events, resulting in over 20 domestic and international beauty industry cooperation projects with a total signed amount of nearly 1.2 billion yuan [1]. Group 2: International Participation - The event has attracted representatives from over 20 countries and regions, including France, Germany, the UK, Japan, and South Korea, highlighting its international appeal [2]. - The International Hair Designers Association (ICD) will also hold a ceremony in Shenyang, further establishing the event as a significant global beauty industry gathering [2]. Group 3: Focus on Youth and Innovation - The event emphasizes the role of youth in the beauty industry, featuring the second China Youth Hairstylist Art Festival, which attracted over 1,000 participants, including global members of the ICD [2]. - The event will provide a platform for international masters to share cutting-edge techniques and design concepts, fostering growth for young hairstylists [2]. Group 4: Digital Transformation - Discussions will focus on the digital transformation pathways for the beauty industry, integrating technology with fashion [3]. - The China Beauty Industry Youth High-Quality Sharing Conference will address key topics such as AI technology, customer conversion, and performance enhancement strategies [3][4]. - The event aims to build a resource-sharing platform to help young professionals overcome performance growth challenges through three dimensions: empowerment, consumer scenario reconstruction, and operational model upgrades [4].