截至2025年9月，蕾特恩在抖音平台累计话题播放量已突破7千万次，内容覆盖祛痘护理、皮肤清洁、面部护理等多重场景。#蕾特恩祛痘 等话题持续升温， 形成了现象级的传播态势。这一切的背后，是蕾特恩强大的中台能力在支撑，有效将公域流量转化为门店的精准客源，确保了新店能够"开业即获客"。 标准赋能：千店连锁实现体验与效率的统一 2025年9月26日抖音举办的"美力共行、耀启新章"丽人年度峰会上，蕾特恩专业祛痘凭借其在数字化经营领域的卓越实践，荣膺"抖音生活服务年度NKA影响 力奖"。这既是行业平台对蕾特恩品牌实力的高度肯定，也标志着其线上线下（300959）深度融合的全域经营模式已成为美业标杆。 在流量红利见顶的当下，抖音生活服务已从重要的"流量场"演进为品牌全域经营的"核心阵地"。蕾特恩积极拥抱变化，将专业祛痘优势与平台生态深度耦 合，系统性地完成了从抓取"流量红利"到构建"模式红利"的关键跨越。 全域经营：构建"内容-种草-引流-转化"增长闭环 蕾特恩并未将抖音视为简单的广告渠道，而是作为与新生代消费者深度沟通的核心阵地。通过品牌矩阵号运营、达人探店、爆款团单打造、品牌自播等组合 策略，蕾特恩成功构建了完整的营销 ...

Core Insights - The rise of the "beauty economy" and "beauty industry" presents significant opportunities for Liaoning to transform "beauty" into "value" [1] - The Fourth Chinese Beauty Industry Economic and Trade Exchange Event will be held in Shenyang on July 9-10, focusing on international cooperation and resource sharing [2] Group 1 - The event aims to explore Liaoning's historical roots in the beauty industry and establish it as a global hub for beauty and fashion [1] - Since 2021, Liaoning has hosted three similar events, resulting in over 20 domestic and international cooperation projects with a total signed amount of nearly 1.2 billion yuan [1] - The event will feature 11 themed activities, emphasizing resource sharing and economic trade discussions, including topics on digital transformation and AI technology in the beauty industry [2] Group 2 - Over 300 international guests and nearly 500 domestic beauty industry representatives are expected to attend the event [3] - The beauty trade exchange will gather around 100 quality exhibitors, with over 1,000 beauty-related businesses participating in discussions [3] - The event is projected to facilitate more than 15 domestic and international cooperation projects, with a signed amount exceeding 1 billion yuan [2]

Core Viewpoint - The fourth Chinese Hairdressing Industry Economic and Trade Exchange Event aims to promote the integration of traditional culture and modern fashion in Liaoning's beauty industry, leveraging its historical significance as the birthplace of China's hairdressing culture [1][2]. Group 1: Event Overview - The event will feature fashion trend releases and showcases of renowned companies and products from Liaoning, emphasizing the region's rich beauty industry heritage [1]. - Since 2021, Liaoning has hosted three such events, resulting in over 20 domestic and international beauty industry cooperation projects with a total signed amount of nearly 1.2 billion yuan [1]. Group 2: International Participation - The event has attracted representatives from over 20 countries and regions, including France, Germany, the UK, Japan, and South Korea, highlighting its international appeal [2]. - The International Hair Designers Association (ICD) will also hold a ceremony in Shenyang, further establishing the event as a significant global beauty industry gathering [2]. Group 3: Focus on Youth and Innovation - The event emphasizes the role of youth in the beauty industry, featuring the second China Youth Hairstylist Art Festival, which attracted over 1,000 participants, including global members of the ICD [2]. - The event will provide a platform for international masters to share cutting-edge techniques and design concepts, fostering growth for young hairstylists [2]. Group 4: Digital Transformation - Discussions will focus on the digital transformation pathways for the beauty industry, integrating technology with fashion [3]. - The China Beauty Industry Youth High-Quality Sharing Conference will address key topics such as AI technology, customer conversion, and performance enhancement strategies [3][4]. - The event aims to build a resource-sharing platform to help young professionals overcome performance growth challenges through three dimensions: empowerment, consumer scenario reconstruction, and operational model upgrades [4].