Core Insights - The event "Shengfeiya Gathering: Douyin Professional Flow Training Camp" was held in Hangzhou from October 27 to 29, focusing on new strategies and paths for the beauty industry in the short video era [1] Group 1: Training Camp Overview - The training camp emphasized "practical empowerment, content-driven, and digital intelligence symbiosis" as its core theme, covering modules on short video planning and shooting, live streaming expression and operation, and content data analysis [3] - The curriculum balanced theory and practice, with participants engaging in live training and data competitions to validate their learning outcomes in real scenarios [3] Group 2: Industry Context and Goals - The brand leader of Shengfeiya stated that as short videos become a crucial channel for industry communication, beauty professionals need systematic content expression and digital operation skills [6] - The training camp aims to help practitioners master replicable traffic growth methods, promoting higher quality development in the industry [6] Group 3: Brand Development and Digital Strategy - Shengfeiya, as an innovative beauty brand, has been actively exploring "pressure-reducing weight loss" by integrating body conditioning and emotional management, leading to service upgrades across multiple locations [8] - The event represents a practical implementation of the brand's "digital empowerment" strategy, marking a shift from single skill training to a more systematic and platform-based approach in beauty training [8] Group 4: Market Trends and Future Directions - Industry experts believe that as the market expands and consumer demands evolve, the beauty industry is transitioning from traditional service competition to a new phase of "content power competition" [10] - Digital communication methods like short videos and live streaming are becoming essential for store operations and brand building, with the training camp serving as a reference model for the industry's digital transformation [10] - Participants reported that the training helped them break preconceived notions about "traffic," allowing digital tools to return to the essence of service and enhancing their confidence in content creation and professional identity [12] - Moving forward, Shengfeiya plans to deepen its development path of "content empowerment + system upgrades," exploring new models for building a digital ecosystem in the beauty industry to support high-quality and sustainable development [13]

Core Insights - The article highlights the recognition of Leiten's digital operational excellence by winning the "Douyin Life Service Annual NKA Influence Award," marking it as a benchmark in the beauty industry for its integrated online and offline business model [1][8] - Douyin Life Service has evolved from a traffic platform to a core arena for brand operations, with Leiten successfully transitioning from capturing traffic dividends to building a model dividend [3][8] Group 1: Digital Marketing Strategy - Leiten views Douyin not merely as an advertising channel but as a core platform for deep communication with the new generation of consumers, successfully creating a complete marketing loop through various strategies [5][6] - As of September 2025, Leiten's cumulative topic views on Douyin have exceeded 70 million, covering multiple scenarios such as acne care and facial cleansing, indicating a significant viral spread [5][6] Group 2: Standardization and Efficiency - Leiten's strong standardization system is crucial for efficiently capturing traffic, ensuring consistent service experiences across over a thousand stores nationwide [6][8] - The brand has achieved over 500,000 sales of its popular group purchase products, demonstrating effective control over the "online traffic - offline experience" chain [6] Group 3: Regional Market Strategy - Leiten's success is also attributed to its refined operational capabilities in regional markets, utilizing Douyin's LBS capabilities to seamlessly connect online popular items with local store services [8] - By analyzing regional skin characteristics and consumer preferences, Leiten customizes content and marketing strategies for each store, achieving precise operations [8]

Core Insights - The rise of the "beauty economy" and "beauty industry" presents significant opportunities for Liaoning to transform "beauty" into "value" [1] - The Fourth Chinese Beauty Industry Economic and Trade Exchange Event will be held in Shenyang on July 9-10, focusing on international cooperation and resource sharing [2] Group 1 - The event aims to explore Liaoning's historical roots in the beauty industry and establish it as a global hub for beauty and fashion [1] - Since 2021, Liaoning has hosted three similar events, resulting in over 20 domestic and international cooperation projects with a total signed amount of nearly 1.2 billion yuan [1] - The event will feature 11 themed activities, emphasizing resource sharing and economic trade discussions, including topics on digital transformation and AI technology in the beauty industry [2] Group 2 - Over 300 international guests and nearly 500 domestic beauty industry representatives are expected to attend the event [3] - The beauty trade exchange will gather around 100 quality exhibitors, with over 1,000 beauty-related businesses participating in discussions [3] - The event is projected to facilitate more than 15 domestic and international cooperation projects, with a signed amount exceeding 1 billion yuan [2]

Core Viewpoint - The fourth Chinese Hairdressing Industry Economic and Trade Exchange Event aims to promote the integration of traditional culture and modern fashion in Liaoning's beauty industry, leveraging its historical significance as the birthplace of China's hairdressing culture [1][2]. Group 1: Event Overview - The event will feature fashion trend releases and showcases of renowned companies and products from Liaoning, emphasizing the region's rich beauty industry heritage [1]. - Since 2021, Liaoning has hosted three such events, resulting in over 20 domestic and international beauty industry cooperation projects with a total signed amount of nearly 1.2 billion yuan [1]. Group 2: International Participation - The event has attracted representatives from over 20 countries and regions, including France, Germany, the UK, Japan, and South Korea, highlighting its international appeal [2]. - The International Hair Designers Association (ICD) will also hold a ceremony in Shenyang, further establishing the event as a significant global beauty industry gathering [2]. Group 3: Focus on Youth and Innovation - The event emphasizes the role of youth in the beauty industry, featuring the second China Youth Hairstylist Art Festival, which attracted over 1,000 participants, including global members of the ICD [2]. - The event will provide a platform for international masters to share cutting-edge techniques and design concepts, fostering growth for young hairstylists [2]. Group 4: Digital Transformation - Discussions will focus on the digital transformation pathways for the beauty industry, integrating technology with fashion [3]. - The China Beauty Industry Youth High-Quality Sharing Conference will address key topics such as AI technology, customer conversion, and performance enhancement strategies [3][4]. - The event aims to build a resource-sharing platform to help young professionals overcome performance growth challenges through three dimensions: empowerment, consumer scenario reconstruction, and operational model upgrades [4].