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宗馥莉将重新启用娃哈哈
Jin Shi Shu Ju· 2025-10-24 06:00
Core Viewpoint - The decision to replace the "Wahaha" brand with the new brand "Wawaixiong" has been reversed, as distributors have been notified to continue selling "Wahaha" products by paying a deposit for 2026 sales [1][2]. Group 1: Brand Transition - The new brand "Wawaixiong" was initially planned to replace "Wahaha" starting from 2026, following the founder's death and ongoing historical issues within the company [1][2]. - The "Wawaixiong" brand is under the Hongsheng Group, which was originally a contract manufacturer for Wahaha and has since expanded into a comprehensive beverage solutions provider [1]. Group 2: Trademark and Market Presence - Hongsheng Group has submitted numerous trademark applications for "Wawaixiong" and related brands, covering various product categories including food and beverages [1][2]. - The brand "Wahaha" has a significant market presence, with a brand value estimated at 91.187 billion yuan last year [2]. Group 3: Product Launch and Market Concerns - "Wawaixiong" has launched a product called "Nourishing Oolong Tea," priced at 4 yuan per bottle, featuring a sugar-free concept and traditional Chinese packaging [4]. - Distributors express concerns about the financial implications of promoting the new brand, including the need for substantial investment in market development and channel construction [4]. Group 4: Corporate Structure and Leadership Changes - The ownership structure of Wahaha Group includes 46% held by a state-owned enterprise, 29.4% by Zong Fuli, and 24.6% by a workers' cooperative [4]. - Zong Fuli has resigned from her positions as the legal representative, director, and chairman of Wahaha Group, marking her second resignation amid ongoing management challenges [5].