Core Insights - The global beauty market is undergoing transformation amidst resilience, with the top ten beauty companies showing mixed performance in sales and growth [1][10] - The overall sales of the top ten beauty companies reached 824.69 billion RMB in the first three quarters of 2023, a 5.3% increase from 783.42 billion RMB in the same period last year [1][2] Sales Performance - L'Oréal leads the ranking with a sales figure of 269.99 billion RMB, marking a 1.2% increase [2] - Unilever follows with 160.49 billion RMB, but experienced a decline of 3.5% [2] - Procter & Gamble and Estée Lauder reported sales of 80.91 billion RMB and 74.35 billion RMB, respectively, with growth rates of 1.4% and a decline of 6.6% [2][3] - Only L'Oréal, Procter & Gamble, and Puig showed sales growth among the top ten companies, while Coty experienced the largest decline at 6.7% [3] Strategic Adjustments - Companies like Unilever and Coty are undergoing significant strategic changes, including layoffs and asset divestitures, to adapt to market conditions [4] - Estée Lauder has initiated a "Reinventing Beauty" plan to restructure its operations and brand management [4] High-End Beauty Market - The high-end beauty market is showing signs of recovery, with Estée Lauder reporting a 4% increase in net sales in Q3 2023 [7][8] - L'Oréal's growth in the high-end skincare segment in China has been a significant driver of its performance [8][10] China Market Dynamics - The Chinese market is emerging as a new growth engine for international beauty companies, with Coty reporting a 15% increase in high-end beauty sales in China [10][11] - Procter & Gamble's sales in the Greater China region grew by 5%, indicating a positive trend [10][11] - Estée Lauder has begun to treat the Chinese mainland as a separate reporting region, highlighting its importance [11] Future Outlook - The global beauty market is in a phase of adjustment, with high-end beauty recovery and the Chinese market's resurgence being key factors for future growth [10][11] - Companies that can adapt to changing consumer demands and leverage digital transformation are likely to succeed in the evolving competitive landscape [11]