被誉为"世界上最珍贵的香水"、"香水界爱马仕"的AMOUAGE在中国市场步入发展快车道。 2 0 2 5年5月2 7日，阿曼王室国礼香水品牌AMOUAGE在上海张园揭幕其亚太首家旗舰店，同 时也是品牌全球唯一海洋主题门店——"Th e Sill a g e 香迹"。 面对当下高端美妆市场增长乏力 和线下渠道创新危机的双重压力，Amo u a g e展现出反周期的强大韧性：不仅在不久前获得欧 莱 雅 集 团 的 注 资 ， 还 加 速 推 进 全 球 化 尤 其 是 中 国 市 场 的 扩 张 ， 对 外 释 放 了 十 分 积 极 的 信 号 。 亲赴上海参加旗舰店揭幕仪式的Amo u a g e首席执行官Ma r c o Pa rsi e g l a日前接受《FBe a u t y未 来迹》独家专访，深度解析品牌建设逻辑和战略规划，并分享了对于未来十年高奢香水赛道的 趋势预判。 Amouage首席执行官Marco Parsiegla（右） 接受《FBeauty未来迹》独家专访 在中国消费市场迎来结构性变革的当下，选择开设出亚太首家旗舰店，Amo u a g e可谓向东方 香 水 市 场 交 出 的 一 封 ...

Group 1 - The luxury brand Louis Vuitton (LV) is set to open its first beauty store in Nanjing, China, rather than in first-tier cities like Beijing or Shanghai, indicating a strategic choice based on the strong consumer spending power in Nanjing [1] - Nanjing Deji Plaza is projected to achieve a record sales revenue of 24.5 billion yuan in 2024, while Beijing SKP, the long-time leader in high-end retail, is expected to see a 17% decline in sales to 22 billion yuan [1] - LV's new beauty store will operate more like a boutique rather than a traditional department store counter, ensuring brand consistency and customer experience through direct brand management [1] Group 2 - LV recently announced the launch of its beauty line, LA BEAUTÉ LOUIS VUITTON, with a collection set to debut in Fall 2025, including 55 lipsticks, 10 lip balms, and 8 eyeshadow palettes [2] - The beauty segment is one of the few bright spots for LVMH, with the perfume and cosmetics division and Sephora's retail segment being the only two areas projected to show positive growth in 2024 [2] - Although LVMH does not disclose specific revenue figures for its beauty brands, third-party data suggests that Dior's beauty business generated approximately 2.1 billion euros in 2021, accounting for about 35% of its total sales [2] Group 3 - LVMH's Q1 2025 financial report showed a revenue of 20.31 billion euros, a slight decline of 2% year-on-year, falling short of analyst expectations for a 2% growth [3] - The decision to expand into the beauty sector is seen as a strategic response to the changing consumption behavior of high-net-worth individuals and a positive outlook for the high-end beauty market [3]