Core Viewpoint - The company reported a stable performance in its publishing and distribution business, with a focus on technological innovation and resource integration to enhance profitability and shareholder returns [1][2][3][4]. Financial Performance - In H1 2025, the company achieved operating revenue of 7.113 billion yuan, a year-on-year decrease of 1.70% due to reduced sales volume [2]. - The net profit attributable to shareholders was 1.586 billion yuan, reflecting a year-on-year increase of 29.57% [2]. - The net profit excluding non-recurring items was 1.514 billion yuan, up 25.17% year-on-year [2]. - In Q2 2025, the company recorded operating revenue of 3.887 billion yuan, a slight decrease of 0.13% year-on-year, while net profit attributable to shareholders rose by 24.31% to 1.079 billion yuan [1][2]. Business Segmentation - The publishing segment generated revenue of 2.529 billion yuan, an increase of 7.76% year-on-year, while the distribution segment's revenue was 5.897 billion yuan, a marginal increase of 0.09% [2]. - The company's market share in the retail market for textbooks was 2.94%, maintaining a leading position [2]. Cost Management - Sales expenses decreased by 0.20% year-on-year, primarily due to reductions in employee compensation and promotional costs [2]. - Management expenses fell by 6.99% year-on-year, attributed to lower employee compensation and depreciation [2]. - Financial expenses increased by 13.62% year-on-year, mainly due to reduced interest income [2]. - R&D expenses surged by 57.36% year-on-year, reflecting increased investment in subsidiary research [2]. Technological Innovation - The company is focusing on integrating artificial intelligence with education, developing a comprehensive publishing service system [3]. - It has launched projects like "Smart Companion" to support personalized learning and precise teaching [3]. - The company is advancing the Phoenix Intelligent Platform, enhancing its service offerings [3]. Shareholder Returns - The company has maintained an average dividend payout ratio exceeding 55% over the past three years, with a dividend yield of 4.5% based on the closing price on August 27 [3]. - Starting in 2025, the company will implement a mid-term dividend policy, distributing 1.00 yuan per 10 shares, totaling 254 million yuan [3]. Investment Rating - The company maintains a "strong buy" investment rating, with projected net profits of 2.228 billion yuan, 2.266 billion yuan, and 2.323 billion yuan for 2025-2027, corresponding to PE ratios of 12.9, 12.7, and 12.4 [4].