Core Viewpoint - The article emphasizes the integration of AI tools across various business processes, from product innovation to marketing and customer experience, showcasing how companies can enhance efficiency and effectiveness through AI applications [4][6][15]. Group 1: AI Integration in Business - Kantar collaborates with leading companies and institutions like Microsoft, Google, and Unilever to leverage AI insights and practical experiences for brands [6]. - The course aims to provide a comprehensive understanding of AI's role in transforming business operations, focusing on real-world applications and strategies [11][15]. - The program includes hands-on training on using AI for advertising, product innovation, and customer experience optimization [25][30]. Group 2: Course Structure and Content - The course covers foundational AI skills, product innovation acceleration, and data analysis applications, emphasizing the importance of knowledge management and AI-driven insights [27][28]. - Participants will learn about AI's capabilities, potential biases, and the significance of data privacy through case studies and practical examples [28][31]. - The curriculum includes strategies for enhancing customer experience and optimizing marketing efforts through AI-driven insights and media evaluation [31][32]. Group 3: Expert Involvement and Insights - The program features insights from AI experts from Renmin University, focusing on the latest trends and impacts of AI on industry transformation [10][12]. - Kantar shares its successful experiences and lessons learned from its AI transformation journey, providing valuable takeaways for brands [13][18]. - The course aims to equip participants with the necessary skills to navigate AI's complexities and apply them effectively in their business contexts [8][15].