Core Insights - The article discusses the challenges faced by Wang Sicong in selling his luxury property, highlighting a significant price drop and the current state of the luxury real estate market in Shanghai [2][3][5][15] Group 1: Property Details and Pricing - Wang Sicong's luxury property was originally purchased for 63 million yuan in 2015, with an additional 22 million yuan spent on renovations, totaling 85 million yuan [2] - The current listing price of 52 million yuan represents a drastic reduction to approximately 43% of the peak price per square meter of 350,000 yuan [5] - The property is facing difficulty in finding buyers despite its prime location and luxurious features, indicating a "bone-breaking" price drop [3] Group 2: Market Dynamics - The luxury real estate market in Shanghai is experiencing polarization, with properties priced below 30 million yuan performing well, while those above 60 million yuan struggle to sell [8] - Recent policy changes, such as the "Hushiliu" regulations, have increased the down payment ratio for high-net-worth individuals, further constraining liquidity in the luxury market [9] - There is a noticeable shift in buyer sentiment, with potential buyers adopting a "wait and see" approach, fearing further price declines [9] Group 3: Personal Factors and Market Sentiment - Wang Sicong's personal branding is heavily associated with the property, which may deter buyers due to the presence of personal items and decor that reflect his lifestyle [11] - The article suggests that renting the property for 150,000 yuan per month may be a more viable option for Wang Sicong if the sale does not materialize soon, emphasizing the importance of cash flow in the current market [13] - The overall sentiment reflects a transition from a "wealthy and reckless" market to one that values liquidity and rational investment decisions [15]

Core Viewpoint - Wang Sicong, the only son of Wanda Group founder Wang Jianlin, is attempting to sell his luxury property in Shanghai at a significantly reduced price, indicating potential financial pressures and a shift in his asset allocation to Japan [1][5][9]. Group 1: Property Details - The luxury property located in Kaide Maoming Mansion was purchased by Wang Sicong in 2015 for 63 million yuan and has a total area of 406 square meters, featuring a 6-meter high foyer, five bathrooms, a large dressing room, and a 60-square-meter private garden [3]. - After the initial purchase, Wang Sicong invested over 22 million yuan in renovations, bringing his total expenditure on the property to approximately 85 million yuan [3]. - The property was initially listed for 120 million yuan, but after several price reductions, it is now listed at 60 million yuan, which is a 50% decrease from the original price and 25 million yuan less than his total investment [5]. Group 2: Financial Context - Wang Sicong's urgency to sell the property may reflect financial difficulties, similar to his father's situation, as Wanda Group has sold 109 Wanda Plazas in the past three years to address substantial debts [7]. - Recent reports indicate that Wanda Group has faced additional stock freezes totaling over 9.4 billion yuan, further highlighting the financial strain [7]. Group 3: Lifestyle Changes - Wang Sicong's move to sell the Shanghai property may be related to his relocation to Tokyo, where he has reportedly registered luxury vehicles and purchased a high-end apartment valued at 15 million yen [11]. - His lifestyle shift suggests a strategic change in asset allocation from Shanghai to Tokyo, potentially influenced by pressures from his entertainment investments [11][9]. Group 4: Market Conditions - The repeated price reductions of Wang Sicong's property may also be attributed to its age and layout, which are less competitive compared to newer developments in the area, such as Shanghai No. 1 Courtyard [13]. - The need for further renovations could require additional investments of over 10 million yuan, complicating the sale process [13].

好家伙！ 王思聪那套上海豪宅又上热搜了。一年前还喊价一个亿的房子，现在 6100 万就想出手，硬生生降了 3900 万，相当于打了个六折，结果还是没人接盘。 王健林为了还债到处大甩卖，王思聪也从富二代变了负二代，老王家难道真不行了？ 曾几何时，王思聪这等风云人物，背靠老爹打下的江山，在商界呼风唤雨，在娱乐圈勾三搭四，身边是 莺莺燕燕不断，手里是花不完的金山银山。 可如今再看，那似乎都成了过去式，当爹的身价大缩水，当儿子的也落魄到卖起了房。 这事儿让不少吃瓜群众看得目瞪口呆 —— 首富之子的房子，怎么也成了 "滞销品"？ 现在凯德茂名公馆普通楼层的房子，单价还维持在 23 万左右，425 平的户型挂牌价都要 9800 万。反观 王思聪这套，算下来单价才 15 万，比市场价低了快三成。这就让网友吵翻了天，有人说这是 "骨折价 甩卖"，也有人质疑是故意搞话题："毕竟王校长的房子，想卖还能卖不掉？说不定是故意炒作呢"。 要说这套位于黄浦区凯德茂名公馆的豪宅，那可不是普通房子。实打实的 406 平复式大平层，还带个 100 平的独立大花园，光是这花园面积，就比不少人家的房子还大。户型设计成 4 房 2 厅 5 卫，还专 ...