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中国旅游团,消失在欧洲
3 6 Ke· 2025-12-25 01:49
中国人不少,但中国旅游团的小旗在巴黎圣母院、埃菲尔铁塔、卢浮宫、红磨坊彻底不见了。 中国团客的缺席在巴黎冬日没有引起一丝波澜,但若放在四五年前,完全是另一番景象。 曾经在欧洲各大景点,那一杆杆随风飘扬、颜色各异的小旗子,就是中国游客的坐标系。 导游在前面走,扩音器里的沙哑指令向身后飘,几十位戴着统一遮阳帽、步履匆匆的同胞们快步跟上。 01 这两天,我在法国休假,发现了一件挺有意思的事: 但现在,这道极具辨识度的风景线,仿佛在塞纳河薄雾中消散了。 不仅是景点,巴黎圣诞季的各大商场同样难觅中国团客踪影。 周一,我专门去了趟中国人最爱的巴黎老佛爷百货和春天百货,商场里依然有亚裔面孔,而且数量不少。 但如果你仔细观察,会发现他们大多是一对对年轻情侣,或者是三两好友。 如果不凑近听他们低声交谈,其实很难在第一时间分辨出他们是国人,还是来自首尔或东京的年轻人。 这种体感的巨变,让我不自觉地想起那个已经消失的欧洲九国十天时代。 在很长一段时间里,巴黎这两家商场被戏称为中国游客欧洲主场。 中国团客成群结队,手拿购物清单,在奢侈品柜台前排起长龙,那种占领式的消费热情,一度是巴黎零售业最稳健的利润来源,各家奢侈品门店配备中文 导 ...
今年黄金周,没人坐大巴出境游了?
Hu Xiu· 2025-09-18 01:00
Group 1 - The core sentiment among outbound tour operators during the National Day holiday is one of significant decline in customer interest, with many reporting extremely low booking numbers compared to previous years [1][5][6] - Operators like Xiao Wei from a well-known travel agency in Yunnan reported only 18 participants for the entire holiday, a stark contrast to previous years where bookings were robust [6][10] - The traditional large bus tour model is facing challenges as the target demographic has been over-consumed or lacks the financial capability to participate, leading to a decline in interest for these types of tours [9][10] Group 2 - Despite a general increase in travel interest, as indicated by a 16% rise in flight bookings and a 40% increase in hotel search interest for outbound travel, large bus tours are not benefiting from this trend [11][12][15] - The shift in traveler preferences towards smaller, more personalized travel experiences is evident, as younger and middle-class travelers seek deeper engagement rather than the superficial experiences offered by traditional bus tours [17][32] - The travel industry is witnessing a transformation where the demand for group tours is declining, and the preference for independent travel and customized experiences is on the rise [36][41] Group 3 - The travel agency sector is experiencing a shift from being comprehensive trip planners to providing specific services, indicating a loss of traditional value in the eyes of consumers [40][49] - The trend towards smaller, boutique, and customized tours is accelerating, with some agencies successfully pivoting away from large group tours to meet changing consumer demands [44][50] - The future of outbound travel agencies will depend on their ability to adapt to fragmented travel needs and provide tailored solutions, or risk being left behind as consumer preferences evolve [51][52]