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传统商超走上品质零售新路
Bei Jing Ri Bao Ke Hu Duan· 2025-06-08 21:13
Core Insights - Yonghui Supermarket has transformed its traditional retail model into a quality retail approach, becoming a new benchmark for retail upgrades in Beijing's western region [2][6] - The store has implemented various customer-friendly services, enhancing the shopping experience and attracting more customers [2][5] Product Structure - The product mix retains first and second-tier brands and essential goods while incorporating local landmark brands and fashionable items, expanding the cooked food and bakery sections [3] - The supermarket has introduced an integrated product area for both domestic and foreign trade, offering consumers more high-cost performance products [6] Service Enhancements - The store has eliminated mandatory shopping routes and added convenience service areas, improving customer service [3] - Various human-centered designs have been implemented, such as wet hand dispensers near fresh food areas and magnifying glasses at checkout for elderly customers [5] Employee Welfare - Employee salaries and benefits have been significantly improved, with profit-sharing opportunities for staff in profitable stores [3][5] - Over the past six months, employee bonuses have exceeded 1.5 million yuan [6] Performance Metrics - The store achieved a sales revenue of 1.7 million yuan on its opening day, with nearly 50,000 customer visits [5] - Daily sales have increased to nearly three times the amount prior to the renovation, with a 65% increase in average customer traffic [5] - The proportion of customers from beyond a 3-kilometer radius has risen to 50%, with family consumption accounting for 60% of total sales [5]