Core Viewpoint - The China Brand Forum held in Xiong'an New Area emphasizes the theme of "New Brands, New Scenarios, New Practices, New Heights," highlighting the importance of innovation and sustainable development in brand building [1]. Group 1: Brand Positioning and Development Philosophy - Zhongyuan Environmental Protection positions itself as a "circular economy enabler, beautiful city co-builder, and guardian of a better life," indicating a commitment to value-driven economic principles rather than mere image upgrades [1]. - The company's brand development is rooted in industry transformation and corporate mission, focusing on innovation as a key driver for growth [1]. Group 2: Technological Innovation - As a national high-tech enterprise and state-controlled listed company, Zhongyuan Environmental Protection leverages technological innovation to enhance brand value, establishing platforms such as a national-level postdoctoral workstation and laboratories [1]. - The company has achieved significant technological breakthroughs, including ultra-low emissions in wastewater treatment and converting sludge into building materials and clean gas, with successful implementations in provinces like Shaanxi, Guizhou, and Shanxi [1]. Group 3: Green Circular Development - Zhongyuan Environmental Protection operates over 20 large-scale wastewater treatment plants and nearly 30 projects in sludge treatment and ecological governance, processing approximately 3 million tons of wastewater and 4,000 tons of sludge daily [2]. - The company promotes the utilization of reclaimed water and develops integrated projects combining reclaimed water with clean energy and photovoltaic systems, contributing to energy conservation and carbon reduction [2]. Group 4: Innovative Scenarios - The company has developed a scenario-based innovation model that is demand-driven, technology-adapted, and fully integrated, creating a virtuous cycle of scenario innovation, value realization, and brand enhancement [2]. - Specific innovative scenarios include: - Energy circular scenarios that reduce carbon emissions by transforming wastewater treatment plants into energy self-sufficient units through distributed photovoltaic projects [4]. - Sludge disposal scenarios utilizing self-developed sludge pyrolysis gasification technology to provide new solutions for urban sludge management [4]. - Reclaimed water application scenarios that enhance energy efficiency by using reclaimed water for building cooling, achieving over 30% improvement compared to traditional air conditioning systems [4].