长沙晚报掌上长沙8月20日讯（通讯员 朱伟） 2025年中国国际服务贸易交易会将于9月10日至14日举 办，秉承"全球服务，互惠共享"理念，聚焦"数智领航，服贸焕新"年度主题，将举办全球服务贸易峰 会、展览展示、论坛会议、洽谈推介、成果发布、配套活动等。据悉，湖南省职业经理人协会、长沙市 怀化商会等多个湖南本地机构和企业受邀参加此次盛会。 长沙市怀化商会名誉会长舒龙民表示，商会在地方经济发展中发挥着重要的桥梁和纽带作用，其参与将 为大会注入更多地方特色和实际案例，促进品牌经济理论与实践的深度融合。 湖南省职业经理人协会会长孙朝阳也表示，期待通过本次大会，与各界分享湖南在文化坚守、社会责任 等方面的探索，充分交流国际经验，为本土品牌"走出去"、全球品牌共发展添力。 目前，各方正紧锣密鼓地为大会做着最后准备，期待这场品牌经济的盛会能够碰撞出更多智慧火花，为 全球品牌经济发展注入新的活力。 其中，2025第四届全球品牌经济大会，是服贸会的亮点论坛之一。大会由全国商报联合会发起并主办， 同时携手中国国际贸易学会、《中国名牌》杂志社、国际设计科学学会等机构联合举办，为大会提供了 坚实的专业支撑和丰富的资源保障，确保了大 ...

Group 1 - Liu Qiangdong emphasized the importance of brand value in the current platform economy, stating that without brands, the economy lacks quality [1][2] - The platform economy operates on a "platform eats all" logic, where platforms utilize non-neutral pricing and cross-subsidization strategies to maximize their own profits at the expense of brand margins [1][2] - The current live-streaming sales environment exacerbates the situation, with top influencers leveraging their traffic to drive down brand prices, further squeezing brand profit margins [1][2] Group 2 - The cycle of price suppression leads to a detrimental effect on brand innovation, resulting in lower product quality and stagnant employee wages, ultimately harming consumer spending [2][3] - Liu Qiangdong criticized the "garbage goods" economy, arguing that reliance on low-quality products will hinder the overall economic health of the country [2][3] - He proposed the "three-thirds theory," suggesting that retailers should only take one-third of the profits, while two-thirds should belong to brand owners, aiming to reshape the relationship between platforms and brands [2][3] Group 3 - This new value distribution challenges the traditional platform profit-maximization logic and aims to establish a symbiotic relationship within the supply chain, fostering a virtuous cycle of brand economy [3][5] - The restructuring of platform economics requires regulatory oversight and a commitment to innovation and ethical practices from platforms [3][5] - JD Group focuses solely on supply chain-related businesses, emphasizing that profitability can be achieved through supply chain efficiency rather than merely selling low-cost goods [3][5] Group 4 - The concept of "brand economics" is seen as essential for rescuing brands from being squeezed by platforms and for improving the quality of products available to consumers [4][5] - Ensuring brands receive reasonable profits is crucial for fostering innovation, enhancing worker dignity, and allowing platforms to return to their service-oriented roots [5]

Core Viewpoint - The company emphasizes the importance of brand development and profit distribution within the supply chain, advocating that two-thirds of profits should go to brand owners to enhance product quality and economic growth [1][2]. Group 1: Business Strategy - The company is expanding into new sectors such as food delivery and travel, reflecting a strategic diversification approach [1]. - The "Three Mao Five Theory" suggests that retailers should only retain one-third of the profits, while two-thirds should be allocated to brand owners to foster brand growth and quality improvement [1]. Group 2: Financial Performance - The company reported a total transaction volume of over 4 trillion yuan on third-party platforms, with a net income of 1,158.8 billion yuan and a net profit of over 40 billion yuan [2]. - Employee compensation is a priority, with total wages amounting to 116.1 billion yuan and social insurance contributions of 18 billion yuan, highlighting a commitment to employee welfare [2]. Group 3: Employee Relations - The company has increased employee salaries seven times over a year and a half, with the lowest cash income increasing by 50% and higher-level employees seeing their income double [2]. - The company aims to avoid employee exploitation while maintaining a competitive spirit within the industry, focusing on sustainable profit generation rather than prioritizing profit maximization [2].

Core Viewpoint - The China Leather Association is conducting research to formulate the "14th Five-Year" development plan for the leather industry, aiming to promote high-quality development amidst challenges and opportunities in the current market environment [1][5]. Group 1: Research and Planning - The research includes field investigations and discussions with government departments, industry organizations, and enterprises to ensure the plan's scientific and feasible nature [1][4]. - The focus of the "14th Five-Year" plan is on building a modern industrial system, fostering new productive forces, and improving the industrial ecosystem [1][4]. Group 2: Regional Insights - The first research stop was in Wenzhou, known as "China's Shoe Capital," where the association engaged with local government and industry representatives to understand the shoe manufacturing sector's characteristics and challenges [2][3]. - Wenzhou's shoe industry has a foundation in smart manufacturing, green production, and brand operation, with enterprises aiming to accelerate high-end, digital, and cluster development to enhance global competitiveness [2][3]. Group 3: Challenges in the Fur Industry - In Yuyao, a significant fur industry base, the sector faces challenges such as international market fluctuations and declining traditional sales channels, despite having over 2,000 enterprises and processing 8.5 million pieces of fur annually [3][4]. - The local government is committed to optimizing the business environment and supporting leading enterprises in international cooperation and high-end exhibitions [3][4]. Group 4: Future Directions - The association emphasizes the need for the fur industry to align with international trends and domestic transformation, focusing on brand enhancement, new productive force cultivation, and sustainable development [4][5]. - There is a consensus among local governments, industry associations, and enterprises on the importance of top-level design, clear development goals, and strong measures to enhance industry competitiveness, with a focus on digital transformation, green manufacturing, and international development [4][5].

Core Viewpoint - The transformation of China's real economy into a brand economy is essential for achieving modernization goals, with a focus on quality and cultural values rather than luxury and exclusivity [1][2]. Group 1: Importance of Brand Economy - Brand economy represents the highest form of the real economy and is a crucial support for economies of scale [1]. - Achieving a per capita GDP of $30,000 to $50,000 in China could lead to a third of the economic structure being based on economies of scale, similar to the U.S. [1]. Group 2: Traditional Commercial Culture - Chinese brands should inherit the traditional commercial culture of "genuine goods, quality assurance, and fair pricing" [2][3]. - Historical insights from Chinese commercial culture emphasize the harmfulness of solely pursuing luxury and exclusivity [2]. Group 3: Current Brand Development - Chinese companies have developed the capability to produce high-quality products, with examples like Huawei and BYD leading globally [3]. - Brands should focus on being recognized for their intrinsic value rather than competing on low quality or high luxury [3]. Group 4: Value Output - Brands should prioritize beneficial contributions to society and individuals over luxury and possession [4]. - The essence of a brand lies not only in product quality but also in the values and philosophies it represents [4]. Group 5: Risks of Luxury Branding - There is a concerning trend where some Chinese brands adopt a luxury-oriented approach, often leading to exaggerated claims and a disconnect with consumers [6]. - The focus on luxury branding can detract from the traditional Chinese business spirit and hinder long-term brand development [6]. Group 6: Innovation Over Price Competition - Relying on low-cost strategies has led to a dependency on price wars, which undermines brand value and quality perception [7][8]. - Brands should build competitive advantages through innovation rather than price competition, as seen in the decline of companies like Jumei [8]. Group 7: Impact of E-commerce and Live Streaming - The rise of entertainment-driven e-commerce and live streaming can harm brand value by prioritizing sensationalism over product quality [9][10]. - Negative consumer perceptions can arise from low-quality promotional tactics, leading to a loss of brand trust [11]. Group 8: Long-term Brand Building - Brand building should focus on long-term strategies rather than quick profits through transient marketing tactics [12][13]. - Sustainable brand development requires continuous innovation and a commitment to quality across all business aspects [13]. Group 9: Global Positioning of Chinese Brands - The positioning of Chinese brands in the global market reflects the influence of Chinese culture and values [14]. - Successful global brands, like Apple, demonstrate the importance of quality and user experience, aligning with traditional Chinese commercial values [14].

Core Viewpoint - The World Intellectual Property Organization (WIPO) has made its first visit to Hainan, China, to enhance overseas intellectual property protection capabilities for enterprises, reflecting the growing demand for international IP protection as Hainan Free Trade Port develops [2][3]. Group 1: Event Overview - WIPO, invited by the Hainan Provincial Council for the Promotion of International Trade, held training activities in Sanya and Haikou from May 27 to 29, focusing on the Madrid international trademark registration system and overseas IP protection [2]. - Nearly 200 representatives from provincial IP service agencies, legal associations, and export-oriented enterprises participated in discussions on global IP protection and its commercial application in Hainan [2]. Group 2: Training Content - Experts from WIPO and the China Council for the Promotion of International Trade provided detailed explanations of the application processes for the Madrid system, the Hague system, and the PCT legal framework, addressing common issues in foreign commercial contracts and overseas rights protection [3]. - The training included strategies for dispute resolution and comprehensive solutions to the "three 80% dilemmas" faced by Chinese enterprises in overseas IP protection [3]. Group 3: Future Collaboration - WIPO's Director of the Madrid System Operations expressed that this event marks a new starting point for cooperation, aiming to deepen collaboration with Hainan to build a brand economy and support the construction and industrial transformation of the Free Trade Port [3]. - The Hainan Provincial Council for the Promotion of International Trade plans to align with international rules and connect global IP resources to establish an international IP system for enterprises in Hainan [3].

Core Viewpoint - The controversy surrounding the store "胖都来" highlights a troubling trend where businesses attempt to exploit the reputation of established brands like "胖东来" instead of focusing on genuine product and service quality [2][3]. Group 1: Brand Protection and Market Regulation - The emergence of similar names such as "胖西来", "胖南来", and "胖北来" reflects a lack of effective market regulation, allowing opportunistic businesses to thrive at the expense of established brands [2]. - The current regulatory framework, including the "Enterprise Name Registration Management Regulations", emphasizes the protection of legitimate business rights and the maintenance of economic order, but enforcement is lacking [2][5]. - There are significant challenges for companies seeking to protect their intellectual property, including lengthy legal processes and high costs that may outweigh potential compensation [2]. Group 2: Call for Action and Improvement - There is a pressing need for local market regulatory bodies to take proactive measures to foster a better business environment and protect well-known brands from imitation [3][5]. - The upcoming "China Brand Day" and the implementation of the Private Economy Promotion Law present opportunities for enhancing brand protection and promoting high-quality economic development [5]. - A unified approach among various departments is essential to support brand economy growth and to establish a culture of innovation and practical action within society [5].

Group 1 - The core viewpoint emphasizes the need to optimize consumer supply and fully unleash domestic demand potential to enhance consumption's role in economic growth [2][3] - The government is implementing special actions to boost consumption, focusing on demand-driven and market-oriented strategies, particularly in the ready-to-drink beverage sector [2] - The government encourages companies like Mixue Ice City to improve R&D capabilities, introduce new popular products, and enhance digital oversight across the supply chain to ensure food safety [2] Group 2 - Urban commercial circles are identified as crucial platforms for consumer activity and city vitality, necessitating high-standard planning and development to attract flagship stores and cultivate new consumption scenarios [3] - The government aims to elevate consumption as a fundamental driver of economic growth, promoting policies that enhance consumer spending in major goods and services [3] - There is a focus on improving consumer capacity and conditions, protecting consumer rights, and creating an optimized consumption environment to stimulate demand and support sustained economic momentum [3]