今年的风向真的变了，大家有没有发现这两年的国人正在快速改变？ 三个反常现象足以证明，现今的中国经济在快速改变，对普通人来说该作何选择？ 现行经济的风向 国家拼命发债，居民疯狂存钱，这到底是什么情况？ 根据央行公布的最新消息来看，截止到10月末，人民币存款高达325.55万亿，同比增长8%。 而整个十月存款加了23.32万亿，这其中最引人关注的就是住户存款也增加了11.39万亿。 大家也都知道中国的这两年的存税一直是持续增长，在面临银行利率不断下滑到2%的今天，大家还在持续存钱。 而这股风潮还远远没有结束，随着中国国债下乡政策储蓄国债遭抢购的现象越来越严重! 有的国债放出来直接被抢购一空，今年 4月份储蓄国债（电子国债）发行当天平均半小时就销售一空。 有两家银行甚至出现了秒光现象，这些现象都在说明着一件事，那就是中国居民的消费观念已经彻底改变！ 经过疫情的冲击，国际局势的不稳定，大众的心态从以往的超前消费到今天手里有余粮才不慌。 第二对奢侈品的态度转变，根据天猫、唯品会等国内平台公布的数据来看，多个奢侈品知名品牌迎来了大规模增长。 众多耳熟能详的奢侈品Burberry、菲拉格慕、COACH销售数据更是迎来30% ...

（来源：LADYMAX） 作者 | Drizzie 卡戴珊家族的话题度正在整体坍缩。 金卡戴珊在首次出演重大电视角色的迷你剧All's Fair近日播出后，罕见收到了压倒性负面报道，令其大 为震惊，这是她多年拍摄家族真人秀节目以来从未遇到过的情况，该剧也在烂番茄网站上获得了罕见的 0分，这给制片方迪士尼Hulu也带来一次猝不及防的打击。 All's Fair讲述了一群女性离婚律师决定离开原律所，创立自己的事务所的故事，金卡戴珊在其中扮演一 名律师，但评论者认为这是一次失败的选角噱头，她的表演僵硬空洞，剧中的一套着装也被批评不合时 宜。 分析人士认为，金卡戴珊或将此剧视为自己职业生涯的转折点，她自2018年起宣布有志走上律师道路， 然而最近在剧集播出期间，她在Instagram上表示自己仍未通过加州律师资格考试，这被认为是卡戴珊家 族一贯的营销手段。 看似没有关联，奢侈品牌Balmain上周三宣布与创意总监Olivier Rousteing在时隔14年后分道扬镳，纽约 时报评论人Vanessa Friedman在文章中指出，他的离任或标志着时尚界与多元包容、Instagram与卡戴珊 的时代告别。 作为多年来他 ...

Core Viewpoint - The China Brand Forum held in Xiong'an New Area emphasizes the theme of "New Brands, New Scenarios, New Practices, New Heights," highlighting the importance of innovation and sustainable development in brand building [1]. Group 1: Brand Positioning and Development Philosophy - Zhongyuan Environmental Protection positions itself as a "circular economy enabler, beautiful city co-builder, and guardian of a better life," indicating a commitment to value-driven economic principles rather than mere image upgrades [1]. - The company's brand development is rooted in industry transformation and corporate mission, focusing on innovation as a key driver for growth [1]. Group 2: Technological Innovation - As a national high-tech enterprise and state-controlled listed company, Zhongyuan Environmental Protection leverages technological innovation to enhance brand value, establishing platforms such as a national-level postdoctoral workstation and laboratories [1]. - The company has achieved significant technological breakthroughs, including ultra-low emissions in wastewater treatment and converting sludge into building materials and clean gas, with successful implementations in provinces like Shaanxi, Guizhou, and Shanxi [1]. Group 3: Green Circular Development - Zhongyuan Environmental Protection operates over 20 large-scale wastewater treatment plants and nearly 30 projects in sludge treatment and ecological governance, processing approximately 3 million tons of wastewater and 4,000 tons of sludge daily [2]. - The company promotes the utilization of reclaimed water and develops integrated projects combining reclaimed water with clean energy and photovoltaic systems, contributing to energy conservation and carbon reduction [2]. Group 4: Innovative Scenarios - The company has developed a scenario-based innovation model that is demand-driven, technology-adapted, and fully integrated, creating a virtuous cycle of scenario innovation, value realization, and brand enhancement [2]. - Specific innovative scenarios include: - Energy circular scenarios that reduce carbon emissions by transforming wastewater treatment plants into energy self-sufficient units through distributed photovoltaic projects [4]. - Sludge disposal scenarios utilizing self-developed sludge pyrolysis gasification technology to provide new solutions for urban sludge management [4]. - Reclaimed water application scenarios that enhance energy efficiency by using reclaimed water for building cooling, achieving over 30% improvement compared to traditional air conditioning systems [4].

Core Insights - Guizhou Weiguo Liquor Co., Ltd. has won three prestigious awards at the 2025 Global Brand Economy Conference, highlighting its excellence in business model innovation, digital transformation, and industry leadership [5][9][10]. Group 1: Awards and Recognition - Weiguo Liquor was recognized as the "2025 Leading Enterprise in the New Retail Industry of Sauce Liquor," showcasing its leading position in innovating traditional sauce liquor retail models and integrating online and offline consumption scenarios [9]. - The company also received the title of "2025 Most Valuable Investment and Cooperation Entrepreneurial Platform," reflecting the unique attractiveness of its business model and sustainable growth potential [10]. - Additionally, it was awarded "2025 Benchmark Enterprise for Deep Integration of Digital Economy and Real Economy," indicating significant achievements in empowering traditional industries through cutting-edge technology and promoting digital development [10]. Group 2: Leadership and Vision - Chairman Liu Ye was honored as the "2025 Model of Innovation in Digital Economy and Real Economy Integration," recognizing his exceptional leadership and innovative vision [12]. - Under Liu's forward-looking strategy, Weiguo Liquor has developed a new retail system that deeply integrates online and offline channels, completing a full industry chain upgrade from digital marketing to production, channel construction, and brand building [12]. Group 3: Industry Impact - As Chinese brands undergo globalization, digital upgrades, and new consumption trends, innovative companies like Weiguo Liquor are becoming crucial drivers of high-quality economic development in China [14]. - The company is expected to continue its focus on the sauce liquor industry, leveraging digital empowerment to enhance brand strength and actively build an open and win-win entrepreneurial ecosystem, contributing to the global presence of Chinese brands [14].

Core Viewpoint - Chongqing aims to become China's "Consumption First City" by achieving a retail sales total exceeding 830 billion yuan with a growth rate of 4.5% by the first half of 2025 [1][5]. Group 1: International Consumption Center Development - Since being approved for the development of an international consumption center in 2021, Chongqing has focused on four key areas: resource aggregation, innovation leadership, unique destination creation, and setting benchmarks for consumption environments [1][5]. - The city has introduced over 2,200 international and domestic brands, ranking in the top four nationwide for the number of new brand openings in the first half of this year [5]. Group 2: Cultural and Culinary Economy - Chongqing is enhancing its cultural economy by promoting local brands and traditional crafts, with the goal of achieving over 100 billion yuan in annual revenue from old brands and intangible cultural heritage by 2024 [6]. - The city has initiated a high-quality development action for the hotpot industry, establishing nearly 100 stores in over 20 countries, contributing to the hotpot sector becoming a "billion-dollar" industry [9]. Group 3: Tourism and Night Economy - Chongqing has developed a diverse and international consumer landscape, attracting increasing numbers of inbound tourists, with a nearly doubled growth in travelers under the 240-hour visa-free transit policy [10][14]. - The city has been recognized as one of China's top ten cities for night economy influence for four consecutive years, promoting various night-time consumption activities [12][16]. Group 4: International Trade and Logistics - Chongqing has established trade relations with 224 countries and regions, with a logistics network reaching 560 ports in 127 countries [14]. - The city has implemented an "entry without worry" payment service system and a pilot program for immediate tax refunds for departing tourists, with a significant increase in tax refund sales and amounts [16].

Core Insights - Chongqing has achieved a total retail sales of over 830 billion yuan in the first half of the year, marking a growth of 4.5%, solidifying its position as China's "Consumption First City" [1][3] Economic Performance - The continuous growth in retail sales reflects the sustained consumption vitality of the city, highlighting Chongqing's strategic position as a core growth pole for consumption in Western China [3] - The city has introduced over 2,200 international and domestic well-known brands, ranking among the top four in the country for the number of new brand openings in the first half of the year [7] Brand Development - Chongqing is focusing on developing a "brand economy," with initiatives like "Yuchan Li" promoting local craftsmanship and cultural heritage, aiming for over 100 billion yuan in revenue from old brands and intangible cultural heritage by 2024 [9] - The automotive sector is being cultivated to become a "first city for automotive consumption," with an expected growth of over 30% in exports of "Chongqing-made" vehicles in 2024 [7] Culinary Scene - The city has enhanced its culinary industry, with a focus on local specialties like "Chongqing Hot Pot," which has expanded internationally, contributing to a restaurant revenue of over 200 billion yuan, a growth of 18.7% [10] - The "Yuwai 360 Bowl" initiative has identified 360 signature dishes, promoting local culinary landmarks and enhancing the food culture [9] Tourism and Internationalization - Chongqing is enhancing its international consumption environment, with over 5 billion annual visitors to key commercial areas, establishing itself as a top destination for tourists [12] - The city has implemented a "no-worry payment" service system for inbound tourists, with over 200 stores offering tax refund services, leading to a nearly fivefold increase in tax refund sales [17] Marketing and Promotion - Chongqing has organized over 2,000 promotional events under the theme "Love Chongqing, Enjoy Consumption," achieving over 4.39 billion online exposures globally, ranking fifth in China's international communication influence [17]

Core Points - The 2025 China International Service Trade Fair will be held from September 10 to 14, focusing on the theme "Digital Intelligence Leading, Service Trade Renewed" [1] - The fair aims to create a national-level, international, and comprehensive platform for service trade, having successfully held eleven sessions since 2012, with increasing cooperation results each year [1] - Approximately 70 countries and international organizations intend to participate, with over 800 enterprises, including more than 330 Fortune 500 companies, expected to exhibit [1] - The event will feature over 170 forums and promotional activities, along with the release of multiple industry reports to share the latest trends and developments [1] Event Highlights - The 2025 Fourth Global Brand Economy Conference is a key forum within the fair, focusing on international cooperation and brand economy [3] - The conference will explore high-quality development paths and case studies in brand economy, integrating various fields such as culture, new productive forces, new consumption, and digital economy [3] - The event aims to foster consensus on core elements like brand cultural values, industry leadership, social responsibility, and innovation [3] Local Participation - Local organizations like the Hunan Provincial Manager Association and Changsha Huaihua Chamber of Commerce will contribute local characteristics and practical cases to the conference [4] - The participation of local entities is expected to enhance the integration of brand economy theory and practice [4] - Preparations are underway to ensure the event stimulates new ideas and injects vitality into global brand economy development [4]

Group 1 - The largest Vanke City in East China, covering approximately 250,000 square meters, is under construction and is expected to be completed by the end of this year [1][2] - The project features a total of 6 above-ground floors and 4 underground floors, integrated with Metro Lines 5 and 10, creating a TOD landmark [1][2] - The architectural design incorporates elements from Nanjing's rich cultural heritage, including inspirations from the ancient city wall bricks, Nanjing paper-cutting, and Jinling folding fans [1][2] Group 2 - The project is part of a larger commercial complex that includes a total area of 1 million square meters, with Vanke City being one of the top three commercial spaces in Nanjing's history [2] - It aims to attract around 600 shops across various sectors such as shopping, dining, family activities, beauty, entertainment, fitness, and art, catering to consumers of all ages [2] - The strategic location of Vanke City in the heart of the Southern New City is expected to consolidate business hubs, commercial prosperity, transportation networks, and cultural resources [2][3] Group 3 - The Southern New City management is focused on enhancing consumer experiences by promoting the historical, cultural, and social values of the airport runway area [3] - The initiative aims to strengthen the economy by attracting flagship stores and hosting various events, positioning the Southern New City as a preferred destination for major city events and trendy consumer activities [3]

Group 1 - Liu Qiangdong emphasized the importance of brand value in the current platform economy, stating that without brands, the economy lacks quality [1][2] - The platform economy operates on a "platform eats all" logic, where platforms utilize non-neutral pricing and cross-subsidization strategies to maximize their own profits at the expense of brand margins [1][2] - The current live-streaming sales environment exacerbates the situation, with top influencers leveraging their traffic to drive down brand prices, further squeezing brand profit margins [1][2] Group 2 - The cycle of price suppression leads to a detrimental effect on brand innovation, resulting in lower product quality and stagnant employee wages, ultimately harming consumer spending [2][3] - Liu Qiangdong criticized the "garbage goods" economy, arguing that reliance on low-quality products will hinder the overall economic health of the country [2][3] - He proposed the "three-thirds theory," suggesting that retailers should only take one-third of the profits, while two-thirds should belong to brand owners, aiming to reshape the relationship between platforms and brands [2][3] Group 3 - This new value distribution challenges the traditional platform profit-maximization logic and aims to establish a symbiotic relationship within the supply chain, fostering a virtuous cycle of brand economy [3][5] - The restructuring of platform economics requires regulatory oversight and a commitment to innovation and ethical practices from platforms [3][5] - JD Group focuses solely on supply chain-related businesses, emphasizing that profitability can be achieved through supply chain efficiency rather than merely selling low-cost goods [3][5] Group 4 - The concept of "brand economics" is seen as essential for rescuing brands from being squeezed by platforms and for improving the quality of products available to consumers [4][5] - Ensuring brands receive reasonable profits is crucial for fostering innovation, enhancing worker dignity, and allowing platforms to return to their service-oriented roots [5]

Core Viewpoint - The company emphasizes the importance of brand development and profit distribution within the supply chain, advocating that two-thirds of profits should go to brand owners to enhance product quality and economic growth [1][2]. Group 1: Business Strategy - The company is expanding into new sectors such as food delivery and travel, reflecting a strategic diversification approach [1]. - The "Three Mao Five Theory" suggests that retailers should only retain one-third of the profits, while two-thirds should be allocated to brand owners to foster brand growth and quality improvement [1]. Group 2: Financial Performance - The company reported a total transaction volume of over 4 trillion yuan on third-party platforms, with a net income of 1,158.8 billion yuan and a net profit of over 40 billion yuan [2]. - Employee compensation is a priority, with total wages amounting to 116.1 billion yuan and social insurance contributions of 18 billion yuan, highlighting a commitment to employee welfare [2]. Group 3: Employee Relations - The company has increased employee salaries seven times over a year and a half, with the lowest cash income increasing by 50% and higher-level employees seeing their income double [2]. - The company aims to avoid employee exploitation while maintaining a competitive spirit within the industry, focusing on sustainable profit generation rather than prioritizing profit maximization [2].