Core Viewpoint - The performing arts market in Beijing has shown strong recovery and growth since 2021, with companies like 盛世非凡 actively innovating and expanding their offerings to capitalize on cultural trends [1] Group 1: Company Growth and Strategy - 盛世非凡 started as a Live House in 2017 and has since expanded to hosting large-scale events at venues like Wukesong Arena and the National Stadium, developing its own IP with outdoor music festivals [3] - The company has partnered with 苏州盛泽堂 to organize 光良's concert tour, including a 3.0 version scheduled for June 21, 2025, at the National Stadium, showcasing its ambition to grow in the live performance sector [3] - In 2024, 盛世非凡 will introduce the American electronic music group The Chainsmokers to Beijing, enhancing the domestic music market and providing a platform for cultural exchange [3] Group 2: Content Innovation and Audience Engagement - The company emphasizes high-quality content innovation as a key driver for attracting audiences, investing significant resources in project planning and execution [4] - The 张北 music festival features themed programming over three days, allowing diverse audience engagement and enhancing the festival's interactive experience [4] - 盛世非凡 aims to promote Chinese traditional music globally by integrating it with modern music and collaborating with both international and domestic artists [4] Group 3: Enhancements in Experience and Services - The company has implemented various innovations to improve audience experience, such as providing free drinking water at music festivals and upgrading sanitation facilities to fixed independent restrooms [5] - 盛世非凡 has also ventured into the food and beverage sector by co-founding the restaurant brand "刘肉面" in Chengdu, integrating its entertainment resources to create a local chain [5] - Plans are in place to open a branch of "刘肉面" in Beijing, further expanding the company's business model [5]