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上海主题公园:打开“流量”新局 各大项目各有定位覆盖不同人群 构建“快乐经济”新体验
Jie Fang Ri Bao· 2025-09-15 01:44
记者 李宝花 上海的主题公园,"过剩"了吗?去年至今,这样的追问时有出现。 一方面,是因为上海的大型主题公园及大型游乐园确实越来越多了。 论国际知名IP,有上海迪士尼、上海乐高乐园,还有即将于2027年建成的哈利·波特制片厂之旅 (上海)和小猪佩奇户外主题乐园;论本土项目,有上海欢乐谷、上海海昌海洋公园,以及同时拥有冰 雪项目和水乐园的耀雪冰雪世界。这么多主题公园及大型项目集中在一座城市,颇有些"乱花渐欲迷人 眼"的架势。 另一方面,是近两年游客花钱更谨慎了。 知名主题公园无论规模大小,门票价格低则人均100—200元,高则500—600元。进入主题公园后, 餐饮、周边产品又是一笔开销,部分游客还会花钱购买快速通行证,或者入住主题酒店。逛一次主题公 园,一般家庭多少都得先算算账。 追问由此产生:如此大环境下,上海仍不断引入大型主题公园,还会是一笔"好生意"吗? 9月初,上海耀雪冰雪世界迎来开业一周年。这个融合冰雪运动、水上乐园与主题度假酒店的复合 型度假区,交出了暑期客流量破50万人次、年累计接待超百万游客的亮眼"成绩单",为"上海主题公园 是否过剩"的行业争论,提供了一份有力回应。 暑期"成绩单" 要判断" ...
“双乐园”协奏和鸣壮大上海夏日经济声量
Group 1 - Shanghai's theme parks, including the newly opened LEGO Land and the popular Disneyland, are driving a surge in tourism and cultural consumption, with ticket bookings up nearly 30% and hotel reservations increasing over 20% during the summer [5][6] - The LEGO Land, which opened on July 5, attracted 7,500 visitors within the first hour, with the global debut of the LEGO roller coaster seeing wait times of 105 minutes [5][6] - The total investment for the LEGO Land project exceeds 5.5 billion yuan, featuring 8 themed areas and 75 interactive facilities, with an expected annual visitor count of 2.4 million [5] Group 2 - The opening of LEGO Land has significantly boosted surrounding businesses, with hotel bookings increasing by 3.5 times and homestay reservations rising by 6 times in nearby areas [6] - The occupancy rate of local hotels, such as the Sheraton in Fengjing, reached 70%, reflecting a 20% year-on-year increase [6] - The influx of visitors has led to a 30% increase in tourist reception in the Fengjing area, with a 40% rise in average spending per customer [6] Group 3 - The LEGO Land's establishment fills a market gap for families with children under 14, complementing the offerings of Disneyland and enhancing Shanghai's theme park landscape [7] - The theme parks are recognized as key drivers of Shanghai's summer economy, attracting both domestic and international tourists and stimulating related industries such as transportation, accommodation, dining, and shopping [7] - Shanghai is focused on becoming a leading destination for inbound tourism and is actively expanding its theme park matrix, with new projects like the Snow World and the Harry Potter Studio Tour underway [8]