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(经济聚焦)无序价格战、账期拖长、虚假宣传等正逐步纠正 从亮眼数据看汽车产业活力释放
Ren Min Ri Bao· 2025-07-13 22:03
Core Insights - The Chinese automotive industry has shown strong resilience and momentum, with production and sales exceeding 15 million units for the first time, achieving year-on-year growth in multiple indicators [1][3] - The implementation of measures to rectify "involutionary" competition has begun to address issues such as chaotic price wars, extended payment terms, and false advertising, marking a step towards high-quality development in the automotive sector [1][3] Production and Sales Data - Total automotive production reached 15.62 million units, while sales reached 15.65 million units, representing year-on-year increases of 12.5% and 11.4% respectively [1] - New energy vehicle (NEV) production and sales reached 6.968 million and 6.937 million units, with year-on-year growth of 41.4% and 40.3% respectively [1] - Automotive exports totaled 3.083 million units, reflecting a year-on-year increase of 10.4%, while NEV exports reached 1.06 million units, up 75.2% year-on-year [1][8] Domestic Market Improvement - The domestic automotive market has shown significant improvement, with domestic sales of 12.57 million units, a year-on-year increase of 11.7%, and passenger vehicle sales of 10.95 million units, up 13.6% [3] - The "old-for-new" vehicle replacement policy has contributed to this growth, with over 1 million subsidy applications since its implementation [2][3] Industry Regulation and Self-Discipline - The industry has made progress in regulating "involutionary" competition, with initiatives launched to standardize data publication and curb excessive marketing of autonomous driving technologies [3] - Major automotive companies are taking proactive steps to maintain supply chain stability and protect supplier interests [3] Localization and Strategic Transformation - Joint ventures are accelerating their localization strategies, with companies like SAIC-GM achieving significant progress in local R&D and product development [5][6] - The shift towards a "global + local" R&D model is being adopted by companies like Dongfeng Nissan to better integrate global technology with local market needs [6] Internationalization Efforts - Chinese automotive brands are increasingly integrating into the global market, with NEV exports reaching 1.06 million units in the first half of the year, marking a 75.2% increase [8] - The market share of Chinese brand NEVs in overseas markets has risen from 1.8% in 2021 to 9.5% in 2024, indicating a significant increase in international competitiveness [8]