Sales Performance - In a third-tier city, the average daily foot traffic in three brand stores is 6 groups, with 2 out of 10 customers specifically looking for the Land Rover models, Lutzun and Lushang [1] - Last month, the store delivered a total of 23 vehicles, with Lutzun accounting for 2 units and Lushang for 5 units. Although Lutzun sells better nationwide, customers in smaller cities tend to opt for Lushang due to budget constraints [1] Customer Preferences - The most popular configuration and color for Lushang is the white "Intelligent Enjoy" version, while Lutzun's best-selling configurations are the "Luxury Enjoy" in purple and white. The Lushang "First Enjoy" version is the least popular due to its low configuration [3] - The customer demographics for Lutzun and Lushang differ significantly, with 60-70% of Lutzun's customers being business professionals, while Lushang's buyers are primarily large families (50%) and retirees (30%) [5] Customer Experience - Customers often compare Lutzun and Lushang with other brands like BYD and Lantu, but those visiting the showroom are generally well-informed and have a high intent to purchase [12] - A notable customer, Mr. Wang, a retiree, decided to purchase Lushang after considering various MPVs and SUVs, influenced by safety concerns and the brand's reputation [10][19] Financing Options - The most common financing method chosen by customers is equal principal and interest payments over five years, with options for early repayment after two and a half years without penalties. Additional discounts are available based on loan amounts [19] Customer Feedback - Overall, customers have minimal complaints, with some Lushang owners wishing for better chip technology similar to Lutzun [21] - Recent promotional activities, such as the Double Eleven event, have had limited impact on customer purchasing decisions [22]