Core Theme - The "2025 Qianmen National Style Festival" aims to provide an immersive experience of traditional Chinese culture through a series of activities over three months [1][3] Group 1: Event Highlights - The festival features five core activity sections that showcase the collision of traditional culture and modern trends [3] - The "Archaeological Exploration" section includes cultural exhibitions, experiences at traditional tea shops, and intangible cultural heritage workshops [3] - The "National Style Gathering" section will present performances of Peking opera, folk music, and Hanfu dance, along with interactive games and traditional craft experiences [3] - The "Eastern Aesthetics Market" invites emerging national trend brands to create a scene of "Eastern Elegance," with live demonstrations by masters of intangible cultural heritage [3] - The "Colorful Capital Technology Experience" utilizes mixed reality technology to recreate historical scenes along the central axis [3] Group 2: Cultural Products - A series of cultural and creative products named "Qianmen Gifts" will be launched, featuring plush toys made from eco-friendly materials that represent iconic buildings along the central axis [3] - Limited edition cultural products designed by intangible cultural heritage inheritors, such as flower inlay brooches and fans, will also be available [3] Group 3: Consumer Benefits - Postal Savings Bank of Beijing has introduced various consumer benefits, including payment discounts and promotional activities to enhance consumer engagement [4] - Tianjin Bank offers "Smart Merchant Pass" financial services, including fee reductions and the issuance of consumption vouchers to improve the quality of consumer experiences [4]