Core Viewpoint - Tianjin Bank's promotional activities in Jinan's Huanlian Night Market have successfully stimulated consumer spending, showcasing the bank's commitment to supporting local economic growth and enhancing customer engagement through financial services [1][5]. Group 1: Promotional Activities - Tianjin Bank launched the "'Five' Color Dragon Boat Festival · 'Six' Arts Playful Childhood" event in Jinan's Huanlian Night Market, distributing consumption vouchers worth 15 yuan with a discount of 6.1 yuan, applicable to over 80% of the market's merchants [1]. - The event attracted nearly 1,500 customer inquiries and distributed approximately 1,300 vouchers on its first day, leading to 19,700 transactions through the "Smart Merchant Pass" system [1]. Group 2: Financial Services and Impact - Since the introduction of the "Smart Merchant Pass," Tianjin Bank has gained significant traction in the Jinan market, providing comprehensive financial services to small and micro enterprises, as well as individual businesses [3]. - As of the end of April, over 200,000 merchants in Shandong Province have adopted the "Smart Merchant Pass," with total transaction counts exceeding 847 million and transaction amounts surpassing 733 billion yuan [3]. Group 3: Commitment to Local Economy - In response to the government's call to boost domestic demand and consumption, Tianjin Bank has actively organized events in popular local shopping areas, enhancing foot traffic and sales for merchants [5]. - The bank's 15th anniversary on May 28 highlights its ongoing dedication to serving the real economy and local citizens, emphasizing its role in promoting inclusive finance [5].

Core Theme - The "2025 Qianmen National Style Festival" aims to provide an immersive experience of traditional Chinese culture through a series of activities over three months [1][3] Group 1: Event Highlights - The festival features five core activity sections that showcase the collision of traditional culture and modern trends [3] - The "Archaeological Exploration" section includes cultural exhibitions, experiences at traditional tea shops, and intangible cultural heritage workshops [3] - The "National Style Gathering" section will present performances of Peking opera, folk music, and Hanfu dance, along with interactive games and traditional craft experiences [3] - The "Eastern Aesthetics Market" invites emerging national trend brands to create a scene of "Eastern Elegance," with live demonstrations by masters of intangible cultural heritage [3] - The "Colorful Capital Technology Experience" utilizes mixed reality technology to recreate historical scenes along the central axis [3] Group 2: Cultural Products - A series of cultural and creative products named "Qianmen Gifts" will be launched, featuring plush toys made from eco-friendly materials that represent iconic buildings along the central axis [3] - Limited edition cultural products designed by intangible cultural heritage inheritors, such as flower inlay brooches and fans, will also be available [3] Group 3: Consumer Benefits - Postal Savings Bank of Beijing has introduced various consumer benefits, including payment discounts and promotional activities to enhance consumer engagement [4] - Tianjin Bank offers "Smart Merchant Pass" financial services, including fee reductions and the issuance of consumption vouchers to improve the quality of consumer experiences [4]