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天津银行济南分行以金融活水激发“夜经济”活力
Qi Lu Wan Bao· 2025-06-10 06:51
Core Viewpoint - Tianjin Bank's promotional activities in Jinan's Huanlian Night Market have successfully stimulated consumer spending, showcasing the bank's commitment to supporting local economic growth and enhancing customer engagement through financial services [1][5]. Group 1: Promotional Activities - Tianjin Bank launched the "'Five' Color Dragon Boat Festival · 'Six' Arts Playful Childhood" event in Jinan's Huanlian Night Market, distributing consumption vouchers worth 15 yuan with a discount of 6.1 yuan, applicable to over 80% of the market's merchants [1]. - The event attracted nearly 1,500 customer inquiries and distributed approximately 1,300 vouchers on its first day, leading to 19,700 transactions through the "Smart Merchant Pass" system [1]. Group 2: Financial Services and Impact - Since the introduction of the "Smart Merchant Pass," Tianjin Bank has gained significant traction in the Jinan market, providing comprehensive financial services to small and micro enterprises, as well as individual businesses [3]. - As of the end of April, over 200,000 merchants in Shandong Province have adopted the "Smart Merchant Pass," with total transaction counts exceeding 847 million and transaction amounts surpassing 733 billion yuan [3]. Group 3: Commitment to Local Economy - In response to the government's call to boost domestic demand and consumption, Tianjin Bank has actively organized events in popular local shopping areas, enhancing foot traffic and sales for merchants [5]. - The bank's 15th anniversary on May 28 highlights its ongoing dedication to serving the real economy and local citizens, emphasizing its role in promoting inclusive finance [5].
“2025前门国风节”正式开启
Bei Jing Shang Bao· 2025-04-29 10:49
北京商报讯(记者 关子辰)4月29日,"2025前门国风节"在前门大街百年戏楼天乐园启动。此次活动以"中轴国韵·京潮前门"为主题,通过持续三个月的精彩 活动,为市民和游客带来一场沉浸式国风文化体验。 在消费惠民方面,邮储银行北京分行推出支付立减、扫码答题福利、减免商家手续费等举措,并通过线上线下多渠道宣传推广;天津银行提供"智慧商户 通"金融服务,包括手续费减免、消费券发放等政策,还借助达人宣传和提升街区流量,助力打造高品质消费场景。 "2025前门国风节"打造了五大核心活动板块,展现传统文化与现代潮流的精彩碰撞。在"中轴溯源·考古探秘"板块,北口及正阳桥遗址区域将举办文化展 览、老北京铛铛车茶饮店体验、非遗手作课堂等活动,让游客探寻中轴线申遗成果与前门历史变迁;"京腔京韵·国风雅集"板块中,广和广场将呈现京剧、 民乐、汉服舞蹈等精彩演艺,还有沉浸式市集、NPC互动游戏及扎染、拓印等传统手作体验;"东方美学·国潮市集"邀请新锐国潮品牌入驻阿里山广场,打 造"东方雅集"场景,非遗大师现场展演助力传统手工艺焕新;"幻彩京潮·科技体验"运用MR混合现实技术推出"御路天街·九衢笙歌"互动项目,还原中轴线历 史风貌。 ...