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明星车手齐聚CTCC 力盛体育助力赛车运动破圈
Zheng Quan Ri Bao Wang· 2025-09-23 03:41
力盛体育作为国内领先的汽车运动运营服务商、体育赛事市场化及产业数字化升级的探索先行者,在赛 事经济领域持续发力。力盛体育专注体育产业尤其赛车领域多年,拥有多个国际级、国家级头部赛事的 独家运营推广资质及自主赛事IP,构建了从单一品牌基础赛事、公司原创的地方性赛事,到国家级、国 际级职业赛事的多级生态矩阵。数据显示,今年上半年,力盛体育共运营体育赛事55场次,体育赛事经 营业务实现营业收入1.92亿元,同比增加30.20%。 本报讯 (记者金婉霞)9月20日至21日,由中国汽车摩托车运动联合会主办、力盛云动(上海)体育科 技股份有限公司(以下简称"力盛体育(002858)")运营的2025CTCC中国汽车场地职业联赛上海嘉定 站在上海国际赛车场隆重开赛,CTCC·TCR中国系列赛、CTCC中国杯、China GT中国超级跑车锦标 赛、领克杯·城市竞速赛四大赛事品牌齐聚,吸引超过百辆顶级赛车、近两百名中外顶尖车手以及超4万 名观众热情奔赴,为初秋的上海献上一场速度带来的高能盛宴。 在运营多项顶级赛事的基础上,力盛体育还开发了面向广大汽车爱好者的力盛超级赛道节等大众赛事, 打造"车迷的节日"。在力盛体育支持助力下, ...
力盛体育引领CTCC双赛热潮 赛事经济焕发新活力
Quan Jing Wang· 2025-09-22 08:40
Group 1: Event Overview - The 2025 CTCC China Automobile Circuit Professional League was held in Shanghai, featuring four major racing events and attracting over 40,000 spectators [1] - The event showcased top-tier racing teams and drivers, with notable performances from various teams and drivers across different competitions [1] Group 2: Sports Industry Growth - The sports industry in China has seen an average annual growth rate of over 10% in the past five years, becoming a significant driver of consumer spending [2] - The government aims to cultivate influential sports enterprises and events by 2030, targeting a total sports industry scale exceeding 7 trillion yuan [2] Group 3: Local Government Initiatives - Local governments are implementing incentive measures to promote sports consumption, with Shandong Province hosting numerous large-scale events that generated significant economic benefits [3] - Shanghai's government is focusing on developing sports event economies and integrating cultural tourism with major events [3] Group 4: Economic Model and Tourism Integration - CTCC is adopting a "ticket root economy" model, combining event attendance with tourism experiences, enhancing the overall visitor experience [4] - The series has successfully integrated local culture and tourism, converting event attendance into increased consumer spending [4] Group 5: Company Strategy and Performance - Lisheng Sports is a leading player in the automotive sports operation sector, focusing on market-oriented sports event management and digital upgrades [5] - The company operated 55 sports events in the first half of the year, achieving a revenue of 192 million yuan, a year-on-year increase of 30.20% [5] Group 6: Celebrity Engagement and Broader Impact - The participation of celebrity drivers in CTCC events has increased public interest and engagement, showcasing the sport's appeal beyond traditional racing fans [6] - The integration of sports events with tourism and cultural activities is expanding the value of sports events, contributing to urban branding and consumer engagement [6]