Core Viewpoint - ST Jiajia has announced an annual performance forecast indicating a projected net loss of 110 million to 200 million yuan for the year 2025, with a focus on narrowing the loss margin through various strategic initiatives [1] Financial Performance - The company expects a net profit attributable to shareholders of the listed company to be between -200 million yuan and -110 million yuan for 2025, indicating a significant loss [1] - The projected net profit excluding non-recurring gains and losses is anticipated to be between -210 million yuan and -120 million yuan [1] Strategic Initiatives - During the reporting period, the company has concentrated on its core business, deepened market expansion, and improved governance, which contributed to a reduction in the loss margin [1] - The company has actively worked on enhancing its brand image and exploring new marketing models while strengthening cost control [1] Advertising and Marketing Adjustments - The company has reduced its investment in traditional outdoor advertising, leading to a decrease in offline advertising expenses compared to the same period last year [1] Subsidiary Performance - The full subsidiary, Jiajia Food (Ningxia) Biotechnology Co., Ltd., ceased related business operations in the previous year, which resulted in inventory impairment provisions and credit impairment losses [1] - In the current reporting period, the company has reported a year-on-year decrease in inventory impairment provisions and other receivables impairment provisions [1]