Core Insights - Kuaishou's e-commerce initiative "Treasure City" successfully concluded its Nantong station event, marking the third stop after Linyi and Nanyang, leveraging significant traffic exposure and marketing support to boost local textile sales and brand visibility [1][3] Group 1: Event Performance - Overall GMV for the Nantong station event increased by 19% year-on-year, with key metrics showing Nantong KA merchants' self-broadcast GMV up by 30% and small merchants' self-broadcast GMV up by 46% [1] - The number of transactions facilitated by Nantong merchants surged by 149% year-on-year, indicating a strong engagement and sales performance [1] Group 2: Individual Merchant Success - Several merchants achieved remarkable sales during the event, with @布料哥803 exceeding 10 million in a single live broadcast, and others like @金典霍子畅 and @米哥家纺精选 also achieving significant GMV [1][3] - Notable products included the Shanshan high-weight embroidered milk velvet four-piece set, which generated over 3.1 million in GMV, and over 50,000 units sold for thick autumn and winter quilts [3] Group 3: Marketing Strategies - Kuaishou utilized creative live streaming and short video content to enhance project visibility, with a unique "sleeping challenge" live stream attracting over 6.7 million views and an average of 14,000 online viewers [3] - The short video series featuring success stories of Nantong textile merchants resonated with users, leading to a significant increase in followers for participating brands [5] Group 4: Broader Impact and Future Plans - The event achieved over 160 million total online exposures through multi-platform promotion, enhancing Nantong's city brand influence [7] - Kuaishou plans to expand the "Treasure City" initiative to more cities with distinctive industrial characteristics in the future [7]