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山东青岛推动出口企业内外销同线同标同质 一条生产线,对接两种市场标准(经济聚焦·加快推动内外贸一体化)
Ren Min Ri Bao· 2025-05-14 22:15
Core Viewpoint - The article highlights the successful adaptation of Qingdao Wanjiman Tool Co., Ltd. in balancing both domestic and international markets through the implementation of the "same line, same standard, same quality" initiative, which allows the company to produce products that meet both export and domestic standards [2][3]. Group 1: Company Adaptation and Strategy - Qingdao Wanjiman Tool Co., Ltd. has shifted its focus to the domestic market due to declining international demand, capitalizing on the growing need for grinding wheels in domestic industries such as automotive and electrical [2][3]. - The company faced initial challenges in the domestic market, including a high defect rate of 15%-20% and customer complaints, which negatively impacted its reputation [2][3]. - After collaborating with local market supervision authorities and experts, the company improved its product quality by adjusting raw material formulations and production processes, achieving compliance with both domestic and international standards [3]. Group 2: Industry Standards and Certification - The "same line, same standard, same quality" initiative was introduced by the Shandong Provincial Market Supervision Administration to help export enterprises meet both domestic and international standards [2][4]. - Qingdao Wanjiman successfully obtained the "three same" industrial product certification, reducing its defect rate to below 1% and becoming a designated supplier for several domestic automotive companies [3]. - The initiative is expanding from food and agricultural products to general industrial products, encouraging companies to pursue certification that aligns with both domestic laws and international standards [4]. Group 3: Market Dynamics and Future Outlook - The domestic market share for Qingdao Wanjiman is steadily increasing, with monthly sales surpassing 1.2 million yuan, indicating a balanced market presence between domestic and international sales [3]. - The Qingdao Municipal Market Supervision Administration emphasizes the importance of standard unification, technological innovation, and leveraging policy resources to help companies break market barriers and seize opportunities in the upgrading consumer market [4].