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优衣库携手绫濑遥开启LifeWear夏日新主张
Guan Cha Zhe Wang· 2025-05-11 00:53
Core Viewpoint - Uniqlo introduces the summer 2025 theme "Comfort is Suitable for Summer," emphasizing lightweight, breathable, and unrestricted clothing that reflects a relaxed state of mind for consumers [1][3]. Group 1: Product Offerings - The "Cup" tank top series provides 360° support, combining fashion and comfort with built-in padding, allowing for versatile styling across different occasions [3]. - The UV-CUT sun protection clothing is tailored to meet the diverse sun protection needs of Chinese female consumers, featuring a new slim-fit design that is lightweight, breathable, and comfortable for various activities [3]. - AIRism clothing offers year-round comfort with advanced AIRism fiber technology, providing a cooling, smooth, stretchy, breathable, quick-drying, and odor-resistant experience, setting a trend for base layers [3]. Group 2: Brand Philosophy - Uniqlo's brand ambassador, Haruka Ayase, embodies the "LifeWear" philosophy, which emphasizes that clothing goes beyond fashion, providing a sense of physical and mental relief in today's fast-paced life [3]. - The introduction of "Comfort is Suitable for Summer" reflects Uniqlo's commitment to integrating the LifeWear concept with local lifestyles, continuously exploring diverse clothing needs and emotional connections with consumers [3][4]. Group 3: Future Plans - Uniqlo aims to collaborate with Chinese consumers to create more versatile clothing options that cater to various scenarios, promoting a sense of "comfortable breathing" in everyday life [4].