AIRism空气衣

Search documents
「一穿即凉」的打底衣,是智商税还是真科技?
36氪· 2025-07-11 07:35
夏天常常最被忽视的"最后防线"。 酷暑难当,全国多地都已经刷新了历史同期最高气温。我们的贴身衣物也开始默不作声地"反抗":汗湿、闷黏、勒痕、异味、走光线、还有莫名松弛的内裤 边缘……这些困扰没人会挂在嘴上,却实实在在让日常变得不那么舒适体面。 于是我们决定开展一次严谨的夏日贴身衣物的实测。从天然款、社交平台爆款到大众化的高性价比之选,我们挑选了3家贴身打底衣和内裤。不听噱头、不 看标签,只看实测结果:到底谁,能配得上"贴身"二字? 你以为的"舒服" 或许只是标签 在2024年"卫生巾、一次性内裤事件"之后,消费者第一次意识到,那些贴在身上最久的衣物,其实可能是信息最不透明的。不少市售打底衣裤没有任何标 识、检测报告,电商页面堆满"凉感黑科技""裸感亲肤"的标签,却几乎看不到实测参数。 很多消费者甚至产生了内搭衣物替换焦虑:打底T恤洗三次后纤维硬化、百元抗菌内裤送检后菌落总数超标、电商热销凉感背心pH值检测呈弱碱性…贴身衣 物的信息黑洞,正在解构现代人对生活的掌控感。 贴身衣物作为消费者最亲密无间的"第二层肌肤",是最应该确保安全品质的一类衣物。消费者愿意支付更高的金额去购买更安心、更高品质的贴身衣物,却 依然 ...
开一家火一家,优衣库如何解码成都消费基因?
Sou Hu Cai Jing· 2025-05-17 06:44
Core Insights - Uniqlo's first city flagship store in Southwest China opened in Chengdu, featuring a new two-story layout and exclusive products tailored for local consumers [1][4][5] - The store's opening day saw high consumer enthusiasm, with special limited-edition items, including a panda-embroidered dumpling bag, gaining significant popularity [1][15] Group 1: Store Opening and Consumer Engagement - The Chengdu flagship store represents a milestone in Uniqlo's regional strategy, enhancing its presence in Southwest China and catering to local consumer preferences [4][5] - The store's design incorporates local cultural elements, such as bamboo art and traditional Sichuan motifs, creating a unique shopping experience [27][15] - Uniqlo aims to provide a one-stop shopping service with a wide range of products, including exclusive items that resonate with Chengdu's culture [6][20] Group 2: Market Potential and Consumer Demographics - Chengdu has attracted over 1.56 million young talents in the past three years, with more than 500,000 expected to move there in 2024, highlighting its vibrant consumer base [5][30] - The city ranked among the top five domestic tourist destinations during the recent holiday, receiving over 15.5 million visitors, indicating strong consumer spending potential [5][30] Group 3: Product Strategy and Local Customization - The flagship store features three exclusive Chengdu-themed products, including a mini dumpling bag and a special UT series that reflects local culture [8][20] - Uniqlo's product offerings are tailored to the local climate and lifestyle, with items designed for the humid and variable weather typical of Southwest China [13][17] Group 4: Community Engagement and Future Plans - Uniqlo is committed to community engagement, exemplified by its collaboration with local artists and environmental initiatives, such as a plastic reduction campaign [32][34] - The company plans to open two more stores in Chengdu by the end of May, expanding its footprint in the region to 46 stores, with 33 located in Chengdu [34]
优衣库携手绫濑遥开启LifeWear夏日新主张
Guan Cha Zhe Wang· 2025-05-11 00:53
Core Viewpoint - Uniqlo introduces the summer 2025 theme "Comfort is Suitable for Summer," emphasizing lightweight, breathable, and unrestricted clothing that reflects a relaxed state of mind for consumers [1][3]. Group 1: Product Offerings - The "Cup" tank top series provides 360° support, combining fashion and comfort with built-in padding, allowing for versatile styling across different occasions [3]. - The UV-CUT sun protection clothing is tailored to meet the diverse sun protection needs of Chinese female consumers, featuring a new slim-fit design that is lightweight, breathable, and comfortable for various activities [3]. - AIRism clothing offers year-round comfort with advanced AIRism fiber technology, providing a cooling, smooth, stretchy, breathable, quick-drying, and odor-resistant experience, setting a trend for base layers [3]. Group 2: Brand Philosophy - Uniqlo's brand ambassador, Haruka Ayase, embodies the "LifeWear" philosophy, which emphasizes that clothing goes beyond fashion, providing a sense of physical and mental relief in today's fast-paced life [3]. - The introduction of "Comfort is Suitable for Summer" reflects Uniqlo's commitment to integrating the LifeWear concept with local lifestyles, continuously exploring diverse clothing needs and emotional connections with consumers [3][4]. Group 3: Future Plans - Uniqlo aims to collaborate with Chinese consumers to create more versatile clothing options that cater to various scenarios, promoting a sense of "comfortable breathing" in everyday life [4].