Core Insights - Daya Town in Liuyang, Hunan Province, is recognized as a global hub for the firework industry, with a rich cultural heritage and a complete industrial chain [1][3][8] - The firework industry in Daya Town has evolved from small family workshops to a modern, large-scale production model, producing nearly 6,000 varieties of fireworks [3][4] - The introduction of innovative products like the "Gatling" firework has significantly boosted sales, with the product achieving an annual sales figure of 8 billion yuan in 2021 [4][5] Industry Development - Daya Town is the birthplace of fireworks, dating back over 1,400 years, and has become a cultural symbol and a national intangible cultural heritage [2][3] - The town's firework enterprises have participated in numerous high-profile events, including the Beijing and London Olympics, showcasing their global influence [1][3] - The local government has implemented policies to support the firework industry, including financial assistance and streamlined administrative processes [6][7] Financial Support - Financial institutions have provided significant credit support, with Liuyang Rural Commercial Bank granting 16 billion yuan in credit to the industry [7] - Innovative financial products, such as the "firework loan," have been introduced to cater to the unique needs of firework enterprises, enhancing their access to funding [7] Industrial Ecosystem - Daya Town boasts a complete industrial ecosystem covering all aspects of firework production, from raw material sourcing to logistics and marketing, with over 400 related enterprises [8][9] - The town has undergone a "reduction revolution," consolidating production facilities to improve efficiency and safety, resulting in a significant market share in raw materials [9] Marketing and Consumer Engagement - The firework industry is adapting to changing consumer preferences by creating unique experiences, such as interactive firework shows and personalized services [10][11] - Events like the birthday celebration for a popular game character have showcased the integration of fireworks into modern cultural experiences, attracting diverse audiences [10][11] Economic Impact - Daya Town's firework industry has contributed to local economic growth, with per capita disposable income reaching 62,000 yuan and total savings exceeding 8 billion yuan [7] - The success of the firework industry aligns with national economic development strategies, demonstrating the potential of characteristic towns to drive regional economic upgrades [12][13]