Core Insights - The development of the "first launch economy" is seen as a crucial measure to meet consumer demand for upgraded consumption and to stimulate market potential [1][3] - The "first launch economy" is rapidly expanding across China, with significant numbers of new stores and brands being established in major cities, indicating strong resilience and potential in the consumer market [1][2] Group 1: Economic Growth and Consumer Trends - Shanghai's Jing'an District introduced 991 first stores during the 14th Five-Year Plan, while Guangzhou aims to attract over 400 first stores in 2024, and Beijing added nearly 400 first stores in the first five months of this year [1] - New consumption models such as "first launch economy," "self-consumption," and "emotional consumption" are emerging, providing essential support for boosting domestic demand and consumption [1][2] Group 2: Integration of Technology and Experience - The first launch economy is integrating with new productive forces, creating new consumer experiences, such as the upcoming robot technology experience store in Beijing, which will offer various interactive products [2] - The "IP + consumption" trend is being leveraged to create new commercial value, as seen in successful cases like the Dazhong City, which reported significant sales growth from IP launches [2] Group 3: Policy Support and Development Strategies - The Chinese government is expected to introduce supportive policies for the first launch economy, focusing on enhancing brand leadership and promoting local economic development [3][4] - Policies are anticipated to target the construction of commercial spaces and the integration of online and offline experiences, as well as support for local brands and small enterprises [4][5] Group 4: Regional Initiatives and Tailored Approaches - Local governments are implementing financial incentives to support the first launch economy, such as rewards for hosting launch events and establishing first stores [4][5] - Experts emphasize the importance of tailored strategies that align with local industry strengths and resources to maximize the impact of the first launch economy [5][6] Group 5: Long-term Sustainability and Financial Support - The long-term vision for the first launch economy includes fostering diverse participants and creating a sustainable development model that meets consumer needs for high-quality living [6] - Financial support is deemed crucial for the growth of the first launch economy, with suggestions for tax incentives and streamlined approval processes for innovative consumer enterprises [6]