新京报讯(记者陈琳)工业和信息化部会同五部门近日联合印发了《关于增强消费品供需适配性进一步促 进消费的实施方案》。商务部市场运行和消费促进司负责人杨枿11月27日在国新办举行的政策例行吹风 会上表示，商务部下一步将推进汽车流通消费改革试点，扩大二手车流通，拓展汽车改装、租赁、赛 事、房车露营等汽车后市场，全链条扩大汽车消费。聚焦绿色、智能等方向，促进家电家居消费。 在壮大新型消费方面，将积极推进首发经济，丰富首发平台载体，鼓励企业发布新品、开设首店、举办 首秀首展活动。发展健康消费，培育健康消费领域新质生产力，提升健康商品和服务供给质量。发展数 字消费、绿色消费，培育"人工智能+消费"，打造更多消费新增长点。 据介绍，汽车、家电、家居等大宗消费是商品消费的重要组成部分。今年1-10月，限额以上单位家电、 家具、通讯器材零售额同比均增长20%左右，乘用车零售量增长7.9%，总体保持较快增速。 ...

11月27日，国新办举行国务院政策例行吹风会，介绍增强消费品供需适配性进一步促进消费政策措施有 关情况，并答记者问。以下是发布会要点汇总。 国家发改委：进一步加强重点区域停车设施规划建设和存量设施更新改造，完善充电基础设施网络 工信部：推动供需总体适配能最大程度激发消费潜力，促进经济循环畅通 国家发改委就业收入分配和消费司司长吴越涛表示，在设施供给上，加强停车位、充电桩等便民设施建 设。下一步，还将支持相关城市进一步加强重点区域停车设施规划建设和存量设施更新改造，完善充电 基础设施网络。在运动产品供给上，将积极支持高质量户外运动目的地建设，推动培育一批户外运动龙 头企业，完善户外运动产品和服务标准，丰富户外运动产品及服务种类。在适老化产品供给上，将逐步 引导企业加大优质适老化产品供给，加强供需双方精准对接，促进银发消费扩容提质。 工业和信息化部副部长谢远生表示，供给和需求是经济发展的一体两面。适配，就是消费品生产供给端 主动适应消费趋势变化，从产品设计开始就精准匹配多元消费需求，实现供给和需求的双向奔赴，在质 量、结构、效用等方面动态匹配。也就是说，老百姓想要什么、喜欢什么，政策就引导鼓励企业琢磨什 么、生产 ...

人民财讯11月27日电，11月27日，国新办举行国务院政策例行吹风会，介绍增强消费品供需适配性进一 步促进消费政策措施有关情况。商务部市场运行和消费促进司负责人杨枿表示，当前消费领域新业态、 新模式、新场景不断涌现，为经济发展注入了新动能。商务部将积极推进首发经济，丰富首发平台载 体，鼓励企业发布新品、开设首店、举办首秀等，发展健康消费，培育人工智能+消费，打造更多消费 新增长点。 ...

极目新闻记者李晓梦 11月22日下午，中共湖北省委举行新闻发布会，介绍中共湖北省委十二届十一次全会精神。发布会上，湖北省商务厅党组书记、厅长龙小红介绍了"十四 五"时期，湖北在对内对外开放方面取得的成就和亮点，并就"十五五"时期湖北将重点推进的五个方面工作进行了解读。 "全省社零额从2020年的1.8万亿元提升到2024年的2.53万亿元，年均增长8.9％，今年1—9月社零额增长5.2％，高于全国0.7个百分点。"龙小红介绍，湖北在 全国率先实施消费品以旧换新，累计拉动消费超1760亿元。入境消费、首发经济等新型消费蓬勃发展，武汉首家市内免税店、184家离境退税商店正式运 营，近3年累计引进首店超1000家。开展"乐购湖北"系列促消费活动，商文旅体融合构建消费新场景，内需潜能加速释放。 更加注重消费活力激发，让"愿消费"成为风尚。打造千亿级规模的世界级商圈和具有全球影响力的国际化商圈，推进县乡村三级商贸流通和冷链物流等体系 改造提升，持续补齐城乡消费市场短板。擦亮"乐购湖北"品牌，挖掘生态环境、人文历史、美食特产等特色资源，持续开展"乐购湖北春夏秋冬四季消费 季"主题活动，打造一批现象级消费盛事。 更加注重消 ...

Core Insights - The "Shopping Season in China 2025" in Shenzhen concluded with over 670 events, followed by the "New Year Consumption Season" featuring more than 500 promotional activities from November to February [1][3] Group 1: Economic Impact - Shenzhen's total retail sales of consumer goods reached 756.08 billion yuan, with a year-on-year growth of 3.6% from January to September [1] - During the shopping season, key commercial districts saw a significant increase in foot traffic and sales, with 26 monitored districts recording 19.49 billion yuan in sales and 19.975 million visitors from October 1 to 8, marking a growth of approximately 20% [3] Group 2: Event Highlights - The shopping season focused on 15 major consumption hotspots, including summer consumption, AI consumption, and duty-free shopping, with monthly themes of "Joyful Shopping in August," "Fashionable Shopping in September," and "Brand Shopping in October" [3] - The opening of Shenzhen's first city duty-free store during the shopping season aimed to attract outbound travelers and promote domestic consumption [3] Group 3: Future Initiatives - The upcoming "Enjoy Winter, Shop Shenzhen" New Year Consumption Season will include four monthly themes, seven new consumer experiences, and over 500 promotional activities [4] - Shenzhen plans to release a "Consumption Map" and "Must-Buy List" to enhance shopping convenience and promote local brands [5] - The city aims to attract 1,200 new flagship stores and concept stores by the end of the year, while also fostering new business models like "AI + Consumption" and digital tourism [5]

深圳购物季开展了超670场分项活动。图为国庆中秋期间，龙华壹方天地吸引游客125万人次。(受访单 位供图) 为期3个月的"购在中国2025深圳购物季"近日落下帷幕，超670场活动正式收官。"深圳跨年消费季"精彩 接力，超500场次促消费活动将贯穿今年11月至明年2月。 作为万亿级消费城市，深圳一直将促消费扩内需作为经济增长的重要引擎。今年1-9月，深圳全市社会 消费品零售总额达7560.81亿元，同比增长3.6%。今年以来，全球规模最大的室内滑雪场前海冰雪世 界、全球最大的实体书城湾区之眼、全国最大的户外水上舞台欢乐剧场等一批高品质文旅地标先后投入 运营，进一步丰富了消费场景，激活了深圳消费市场。 深圳购物季 跨年消费季 商文旅体一齐发力 此次接棒的"悦享暖冬乐购深圳"跨年消费季，涵盖四个月度主题活动，七大消费新体验、八大商文旅体 品牌IP、九条服务便利化措施、十项持续性工作举措，计划开展超过500场次促消费活动。 在推荐消费品牌、促进购物便利化方面，深圳将发布"消费地图"和"必购必带清单"。深圳市商务局副局 长周明武介绍，将结合十五运会、APEC会议契机，培育发布一批特色消费线路、"打卡胜地"和美食地 图； ...

Core Viewpoint - Zhanjiang City is launching a "Winter Tour Zhanjiang Enjoy Exciting" consumption season from November to the first quarter of next year, aiming to stimulate consumer spending and enhance the shopping experience for both locals and tourists [1][3]. Group 1: Consumption Policies and Measures - Zhanjiang has implemented measures to optimize the consumption environment, resulting in a retail sales total of 118.475 billion yuan, a year-on-year increase of 3.3%, which is 0.5 percentage points higher than the provincial average [3]. - The new consumption subsidy program includes a wide range of products such as automobiles, home appliances, local specialty products, electronic products, and sports goods, with a focus on accessibility and low thresholds for consumers [6][9]. - The new subsidy program is distinct from the 2025 old-for-new consumption subsidy, with different time frames and funding sources, and the two cannot be combined [6][9]. Group 2: Event Highlights and Themes - The consumption season will feature four main themes: "Warm Winter Fun Tour Zhanjiang," "Trendy Youth Vitality Zhanjiang," "Delicious Food Zhanjiang," and "Affordable Shopping Zhanjiang," leveraging the upcoming opening of the Guangzhan High-speed Railway and the 15th National Games [12]. - Three major events will take place during the consumption season: a sports-themed event in November-December, a winter study tour in January-February, and a unique coastal Spring Festival experience in February-March [12]. Group 3: Financial Support and Consumer Experience - Financial institutions are encouraged to provide credit support for service consumption sectors, with preferential interest rates for eligible consumers [14]. - Market regulation departments will enhance consumer protection measures, ensuring quality and integrity in business practices while facilitating consumer complaints [16]. - Various promotional activities, including dining vouchers and themed shopping events, will be launched to stimulate consumer interest and spending [17][18].

记者 吴卫群 见习记者 高晨辉 11月4日，在第八届进博会主场馆中央广场，一座占地约300平方米的"上海馆"已准备就绪。 走近上海馆，浓郁的海派建筑风格令人眼前一亮。到了门口，智元机器人正在"迎宾"，为参观者带 来别样体验。还有乐高"建筑天际线·上海"、INS新乐园、"爱达·魔都号"邮轮模型……各种文旅新场景接 踵而来。 今年上海馆的主题是"AI赋能，种草新消费"，通过智能化演绎、场景化展陈、交互式体验和可持续 设计，以"人工智能+消费"的方式集中呈现。馆内分为"品牌故事""消费创新""场景体验"三大板块，50 多个品牌、100多件新品集中呈现国际消费中心城市建设的创新成果。 上海馆堪称时尚潮流的前沿地标。曾在米兰时装周上亮相的老凤祥"繁花秘境"花冠首饰、多次亮相 巴黎时装周的沙涓羊绒手工氆氇艺术浮线手捻围巾、新锐羽绒服品牌Raxxy与来自意大利的羽绒服品牌 Moncler（盟可睐）联合推出的"胶囊"羽绒服……这些时尚潮品与上海馆的氛围相得益彰。 上海化妆品零售额占全国三分之一，被誉为"美妆第一城"，孕育了一批国货美妆头部品牌，上海馆 展示了三款新锐国潮彩妆及护肤品牌FancyCube、Into You和韩束 ...

Core Points - The Shenzhen government is launching the "Yue Enjoy Warm Winter, Happy Travel Guangdong" consumption season to boost tourism and consumption in the city, coinciding with the upcoming 15th National Games and the APEC meeting next year [1][3][7] - The initiative aims to enhance city marketing globally, leveraging Shenzhen's unique characteristics and historical opportunities to attract more domestic and international visitors [3][4] Group 1: Event Overview - The consumption season will feature over 500 promotional activities, organized around four monthly themes, seven new consumption experiences, eight cultural and tourism brand IPs, and nine service facilitation measures [5][6] - Activities will include electric vertical takeoff and landing aircraft demonstrations and exclusive consumption packages for residents of Hong Kong and Macau [3][4] Group 2: Cultural Integration - The event will incorporate traditional cultural experiences, such as the "Han and Tang Carnival" and intangible cultural heritage workshops, to enhance cultural confidence and engagement [4] - Eight major cultural and tourism brand IPs will be created to foster a shared consumption experience among the public [4] Group 3: Economic Development - The Shenzhen government plans to support the launch of new consumption routes, "check-in" locations, and food maps, aiming to attract brands to open flagship stores and debut products in the city [6] - The initiative will also promote new business models, such as "AI + consumption" and digital tourism, to upgrade traditional shopping districts and create new consumer landmarks [6] Group 4: Service Enhancement - A comprehensive service guarantee system for cultural and tourism activities will be established, focusing on creating a visitor-friendly environment and promoting Shenzhen as a world-class tourist destination [7] - The city will implement tax-free policies and enhance the shopping experience for inbound tourists, including a "free half-day tour" for visitors [7]

Core Viewpoint - Shenzhen is launching over 500 promotional consumption activities as part of the "Yue Enjoy Warm Winter, Happy Travel Guangdong" consumption season, aiming to enhance consumer experience and stimulate economic growth [1][4]. Group 1: Event Overview - The consumption season will integrate Shenzhen's unique winter advantages and quality cultural tourism resources, offering themed activities monthly and weekly [1][3]. - Activities will include sports events related to the "15th National Games" and various community sports activities [1][3]. Group 2: Technological and Cultural Integration - The event will feature technology innovations, including demonstrations of electric vertical takeoff and landing vehicles, and establish new product experience zones in collaboration with local tech companies [3][4]. - Cultural experiences will be highlighted through events like "Han and Tang Carnival" and intangible cultural heritage workshops, promoting cultural confidence [3][4]. Group 3: Economic Development Initiatives - Shenzhen plans to enhance its first-release economy by introducing measures to attract brands to open flagship stores and launch new products [4]. - The city aims to innovate consumption formats by promoting new business models such as "AI + consumption" and digital cultural tourism [4]. Group 4: Consumer Experience Optimization - The city will leverage the upcoming APEC meeting to implement new duty-free policies and improve the inbound consumer experience [4][5]. - Shenzhen's retail sales reached 756.08 billion yuan from January to September this year, reflecting a 3.6% year-on-year growth, emphasizing its role as a major consumption city [4]. Group 5: New Landmarks and Marketing Strategies - New cultural and tourism landmarks, such as the world's largest indoor ski resort and the largest outdoor water stage, have opened, enriching the consumer landscape [5]. - The city plans to enhance its marketing efforts in conjunction with the APEC meeting to promote Shenzhen on a national and global scale [5].