新型消费加温培育行动方面，将聚焦情绪价值体验提升，大力发展首发经济、银发经济、青春经 济、悦己经济、票根经济，挖掘"人工智能+消费""IP+消费"、健康消费等潜力；探索打造新型消费试验 区，探索建立天府新消费研究院。 今年，四川将实施消费提振五大专项行动，加快构建"大消费"促进生态体系。这是记者春节假期前 从2026年全省商务工作会议上获悉的。 场景载体创新发展行动方面，将高标准新打造40个场景、15个特色消费创新引领集聚区和10个天府 首发新地标，支持非标商业场景创新；扩大农村以旧换新商家覆盖范围，引导星巴克、海底捞等品牌下 沉县城乡镇等。 服务消费提质惠民行动方面，将在入境消费、汽车后市场等方面研究出台专项支持政策；培育打造 一批"不夜天府"标杆场景和项目；推出不少于1000家烟火特色小店和30个区域特色品牌；提升扩容"川 字号"银发旅游列车。 消费环境优化提升行动方面，将新增离境退税商店300家；规范报废机动车回收拆解行业，探索制 定碳减排、碳积分和碳交易标准规则；推动各项政策与消费政策协同联动等。 商品消费扩容升级行动方面，将优化消费品以旧换新政策，会同财政部门聚焦汽车、家电、智能家 居等本地优势产业 ...

●新增离境退税商店300家 消费环境优化提升行动方面，将新增离境退税商店300家；规范报废机动车回收拆解行业，探索制 定碳减排、碳积分和碳交易标准规则；推动各项政策与消费政策协同联动等。 2025年，四川加力扩围以旧换新，各类"焕新"商品申请量达1307万件，撬动消费1665.7亿元。 ●推出不少于1000家烟火特色小店和30个区域特色品牌 ●配合"川超"、马拉松等赛事，推出吃、住、行、游、购、娱优惠套餐 ●高标准新打造40个场景、15个特色消费创新引领集聚区和10个天府首发新地标 商品消费扩容升级行动方面，将优化消费品以旧换新政策，会同财政部门聚焦汽车、家电、智能 家居等本地优势产业，联动市州开展自主特色探索；开展第五届熊猫消费节等活动，打响"川字号 优品100"活动品牌等；配合"川超"、马拉松等赛事，推出吃、住、行、游、购、娱优惠套餐。 新型消费加温培育行动方面，将聚焦情绪价值体验提升，大力发展首发经济、银发经济、青春经 济、悦己经济、票根经济，挖掘"人工智能+消费""IP+消费"、健康消费等潜力；探索打造新型消 费试验区，探索建立天府新消费研究院。 场景载体创新发展行动方面，将高标准新打造40个场景、1 ...

日前，北京市商务局发布了一揽子促消费政策。其中，《关于申报北京市国际化消费环境建设资金项目 的通知》支持打造国际友好型商圈（场所）、国际化消费场景和服务项目以及提升国际化服务效 能；"消费新业态新模式新场景试点资金申报通知"则瞄准首发经济、多元消费场景创新与IP跨界融合三 大前沿领域。两个专项政策对于单个项目的最高补贴均达到了2000万元。 北京青年报记者注意到，《关于申报北京市国际化消费环境建设资金项目的通知》重点支持三大方向： 支持打造国际友好型商圈（场所），对商圈、等级景区、综合交通枢纽等重点场所，优化提升多语种语 言标识、外卡支付、离境退税、行李寄存等国际化服务能力，给予最高300万元奖励；支持打造国际化 消费场景和服务项目,支持企业聚焦知识产权（IP）、数字、绿色、智能、文旅、体育、国潮等主题， 打造地标性消费项目；支持企业布设具备流程整合、信息核验等集成功能的创新便利化设施，提升国际 化服务效能，最高给予2000万元补助支持；支持扩大离境退税销售额，对符合条件的退税企业单季度最 高给予100万元奖励。 近年来，随着北京国际消费中心城市建设持续深化，国际化消费环境提升明显。市商务局表示，本次试 点政 ...

Group 1 - In 2025, the total retail sales of consumer goods in China exceeded 50 trillion yuan for the first time, with a year-on-year growth of 3.7% [1] - The Yangtze River Delta region contributed a quarter of the total retail sales, with Jiangsu province achieving the highest retail sales at 46,394.2 billion yuan, marking its first time at the top nationally [1][2] - Shanghai experienced the fastest growth in retail sales at 4.6%, with an increase of 0.3 percentage points compared to the previous three quarters [1][2] Group 2 - Jiangsu's retail sales contributed approximately 55% to economic growth in 2025, driven by service consumption from cultural tourism and events [2] - The retail sales in Zhejiang reached 39,216 billion yuan, growing by 4.0% year-on-year, while Anhui's retail sales were 23,863.1 billion yuan, with a growth of 4.2% [1][2] - Hangzhou led the Yangtze River Delta with retail sales of 9,499 billion yuan, aiming to become the seventh trillion-yuan consumption city in the country [1][3] Group 3 - The outbound tax refund policy in Shanghai emerged as a new growth point for consumption, with the number of tax refund applications quadrupling compared to the previous year, and sales and refund amounts increasing by 80% [3] - Jiangsu's consumption of green and smart products grew by 15%, while Zhejiang's digital consumption increased by 12% through live e-commerce and instant retail [3] - In the Yangtze River Delta, cities like Suzhou and Hangzhou surpassed significant retail sales thresholds, with Suzhou reaching 9,092.22 billion yuan [3][4] Group 4 - The retail sales growth targets for 2026 have been generally lowered across many regions, with Jiangsu and Anhui setting their targets at around 5% and 4% respectively [7] - The focus on promoting consumption has intensified, with many provinces prioritizing consumption in their government work reports, emphasizing the shift from traditional goods to service consumption [7][8] - New consumption trends such as digital consumption, cultural tourism, and service-oriented consumption are being promoted, with initiatives to enhance the quality and variety of services offered [8]

2月11日，北京商报记者从北京市商务局获悉，近期，消费新业态新模式新场景试点资金申报通知发 布，精准投向首发经济、多元消费场景创新与IP跨界融合三大前沿领域，单个项目最高可获得2000万元 资金支持。 北京作为消费新业态新模式新场景试点城市，获得了有力的资金保障，预计两年内将获得总额4亿元的 中央财政资金。该笔资金将专项用于鼓励消费业态创新、模式创新、场景创新。 据介绍，通过发挥财政资金引导作用，北京将带动社会资本投资，培育一批具有全国影响力的消费新地 标、新场景、新业态、新模式和新品牌，创新消费供给、提升消费品质。 优质消费资源与知名IP跨界联名领域是极具前瞻性的布局。政策不仅支持开发IP衍生品、开设主题店， 打造主题乐园、潮玩时尚主题街区、沉浸式科技体验馆等影响范围广、社交属性强、创意新颖 的"IP+"消费新场景。北京更明确鼓励运用人工智能、虚拟现实、机器人等技术，打造VR购物、AR试 穿、元宇宙体验等沉浸式"人工智能+消费"新场景。 此次政策支持方式分为"事后奖励"和"投资补助"两类，针对不同性质的项目精准施策。对于首发中心、 首店集聚中心、引领性品牌开设首店、首发首秀活动、开发IP新产品、"IP主题店 ...

支持方案：达标即奖与按投补助，最高2000万 此次政策最大的亮点在于其清晰且力度空前的资金支持标准。支持方式分为"事后奖励"和"投资补助"两 类，针对不同性质的项目精准施策。 对于首发中心、首店集聚中心、引领性品牌开设首店、首发首秀活动、开发IP新产品、"IP主题店、概 念店、联名店"等6类奖励类项目，设定了明确的达标线，采取"达标即奖"。例如，新开设符合条件的品 牌首店或IP主题店，若开业后6个月内主营业务收入达到300万元，即可获得100万元一次性奖励。 中新网北京2月11日电北京市商务局11日发布消费新业态新模式新场景试点资金申报通知，精准投向首 发经济、多元消费场景创新与IP跨界融合三大前沿领域，单个项目最高可获得2000万元资金支持。 三大前沿领域锁定未来消费形态 北京市商务局有关负责人表示，政策旨在发挥财政资金引导作用，广泛带动社会资本投资，培育一批具 有全国影响力的消费新地标、新场景、新业态、新模式和新品牌，创新消费供给、提升消费品质，进一 步满足人民群众更高层次、更加多样的美好生活需要。政策没有采取普惠支持，而是将重金精准投向了 代表未来消费趋势的三个关键领域。 首发经济领域鼓励打造集品牌展示 ...

| | 003 1 月内王朱旭朝書额 1 000 7 元 ( 名 ) 以上, 5 予100万元一次性奖励。 | | --- | --- | | 开发IP新产品 | 项目申报单位应具有合法的IP经营权 (自有IP或者 被授权使用IP),2025年10月1日 (含)至2026年9 月30日 (含) 期间开发的IP新产品, 3个月内全渠道 | | | 销售额500万元(含)以上,给予50万元一次性奖 | | | 励:3个月内全渠道销售额1000万元 (含)以上,给 | | | 予100万元一次性奖励。 | | | 项目申报单位应具有合法的IP经营权(自有IP或者 | | 开设IP主题店 | 被授权使用IP),2025年10月1日 (含)至2026年9 | | 概念店、联 | 月30日 (含) 期间,在京新开设IP主题店、概念店、 | | | 联名店、该店铺开业后6个月内主营业务收入300 | | 名店 | 万元 (含)以上,给予100万元一次性奖励。 1 1 7 4 7 4 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 | 北京作为消费新业态新模式新场景试点城市 ...

Core Insights - In 2025, Sichuan achieved a retail sales total of 29,135.4 billion yuan, marking a 5.1% increase from the previous year, positioning it as the second among the top ten economic provinces in China [1] - In 2026, Sichuan plans to implement five major initiatives to boost consumption, focusing on creating a "big consumption" ecosystem [1] Group 1: Consumption Initiatives - The five major initiatives include actions targeting service consumption, product consumption, new consumption, scenario carriers, and consumption environment [2] - The service consumption enhancement initiative will introduce special support policies for inbound consumption and the automotive aftermarket, aiming to create benchmark projects and enhance tourism offerings [2] - The product consumption expansion initiative will optimize the old-for-new policy for consumer goods, focusing on local industries such as automobiles and home appliances, and will feature events like the fifth Panda Consumption Festival [2] Group 2: New Consumption and Scenario Development - The new consumption cultivation initiative will focus on enhancing emotional value experiences and developing sectors like the first-release economy and health consumption, while exploring the establishment of a new consumption research institute [2] - The scenario carrier innovation initiative aims to create high-standard consumer scenarios and support innovative commercial environments, including expanding the coverage of old-for-new programs in rural areas [2] - The consumption environment optimization initiative will add 300 new tax refund stores and regulate the vehicle recycling industry, while promoting policy coordination [2]

Core Viewpoint - In 2026, Shandong Province will focus on six key initiatives to promote consumption, stabilize the market, and enhance people's livelihoods during the Spring Festival holiday [1] Group 1: Consumer Promotion Initiatives - The province will launch brand promotion activities to enhance consumer engagement, including optimizing the trade-in policy and emphasizing offline retail, with the "Good Products Shandong, Business Worldwide" brand [3] - Over 500 events will be held throughout the year, such as the Qilu Service Consumption Season, to boost service consumption in areas like dining, accommodation, and housekeeping [3] Group 2: New Consumption Development - A "Double Hundred" initiative will be implemented to promote new consumption trends, including IP consumption and "AI + consumption," making shopping more fashionable and convenient [3] - Support will be provided for Jinan and Qingdao to develop into international consumption center cities, creating shopping districts that cater to foreign visitors [3] Group 3: E-commerce and Trade Integration - The province aims to expand the scale of e-commerce platforms and businesses, enhancing rural e-commerce to ensure rural residents can access urban goods and promote local agricultural products [4] - A focus on integrating domestic and foreign trade will be established, nurturing enterprises that can operate in both markets, allowing consumers to access quality export products domestically [4] Group 4: Commercial Network Improvement - Upgrading urban commercial circles and enhancing county-level commercial standards will be prioritized, creating convenient living circles where essential goods and services are easily accessible [4] - Strengthening the supply of daily necessities will ensure a stable foundation for the consumer market, alleviating concerns for residents [4]

Core Viewpoint - The Shandong Provincial Government is focusing on promoting consumption, stabilizing the market, and benefiting people's livelihoods during the 2026 Spring Festival holiday, emphasizing the importance of consumer demand for economic growth [4][5]. Group 1: Consumption Promotion Strategies - In 2025, Shandong implemented a comprehensive consumption promotion plan, including a subsidy program for replacing old goods, which provided nearly 25 billion yuan in subsidies and generated over 185 billion yuan in sales, benefiting 20 million consumers [4]. - Over 6,000 promotional events were held throughout the year, leading to sales exceeding 100 billion yuan [4]. - The province introduced new consumption models and experiences, establishing national-level pilot projects for new consumption formats and international consumption environments, along with 10 "Good Products Shandong" e-commerce centers and 16 live-streaming centers [4]. Group 2: Key Initiatives for 2026 - The Shandong Provincial Commerce Department plans to focus on six key initiatives to enhance consumer welfare, including brand promotion activities, service consumption enhancement, new consumption cultivation, e-commerce development, integration of domestic and foreign trade, and improvement of commercial circulation networks [5]. - Specific actions include optimizing the old-for-new policy, hosting over 500 service consumption events, and promoting new consumption trends such as IP consumption and AI integration [5]. Group 3: Spring Festival Activities - The 2026 Spring Festival will feature the "Happy Shopping New Year - Fortune Fills Qilu" theme, with six categories of activities designed to enhance the festive atmosphere and stimulate consumer spending [7]. - Activities will focus on food, accommodation, transportation, tourism, shopping, and entertainment, aiming to provide a warm and enjoyable experience for residents and visitors alike [7][8]. - The government is committed to ensuring the supply and price stability of essential goods during the holiday, with measures in place to monitor and respond to market conditions [6].