Core Insights - Beijing Poly Plaza is redefining community commercial spaces by focusing on flagship and owner-operated brands, rather than traditional chain stores and mass consumption [1][10][14] Group 1: Project Overview - Beijing Poly Plaza is located at the northern end of the commercial belt along Metro Line 14, covering a total construction area of 122,500 square meters, with 33,700 square meters dedicated to commercial use [3] - The commercial section aims to create a "new gathering place for quality living," encompassing cultural, culinary, sports, and family-oriented experiences [3][9] Group 2: Target Audience and Brand Strategy - The target audience includes families, white-collar workers, and young consumers within a 5-kilometer radius, addressing regional consumption needs [5][10] - The project has introduced nearly 20 brands in the newly opened East Tower, with a focus on large-format stores, including the largest bouldering gym in Beijing and a 1,600-square-meter bookstore [5][9] Group 3: Unique Selling Proposition - The project emphasizes the introduction of flagship and owner-operated brands, such as the national flagship store Rehab Vinyl and the first store in Beijing for B.SNS.COFFEE, aiming to create a distinctive brand identity and ongoing appeal [9][14] - The design features a low plot ratio of 1.8 and a 40,000-square-meter open garden, enhancing the shopping experience with natural light and interactive spaces [9][10] Group 4: Market Positioning and Trends - The project aligns with current trends in community commerce by integrating diverse business formats, including cultural, artistic, and culinary elements, to provide differentiated and quality consumer experiences [10][14] - The surrounding area has a significant population density, with 250,000 residents and 270,000 office workers within a 3-kilometer radius, indicating a strong demand for high-quality consumption [10][14]

北京商报讯（记者 刘卓澜）位于地铁14号线商业带北端门户的北京保利广场正式开业。6月29日，北京商报记者走访看到，北京保利广场东座已开门营业， 与西座项目实现联通。据了解，如今的北京保利广场正是望京北部原欧尚、百安居旧址，保利发展北京公司进行焕新改造，打造总建面12.25万平方米的商 办综合体，其中3.37万平方米商业定位"质造生活新聚场"，覆盖文化、美食、运动与亲子场景。 北京商报记者走访看到，北京保利广场引入店铺大多为大面积商户，例如COG攀岩馆为北京最大抱石场馆，专业岩壁线路覆盖全难度等级，吸引新手与资 深玩家同场竞技，旨在打造运动社交新场景；句象书店整体面积约1600平方米，涵盖儿童阅读、故事剧场及咖啡馆等功能。 除此之外，该商业项目在招商上侧重首店及主理人品牌店。北京保利广场引入了黑胶唱片全国首店RehabVinyl、全球设计师集合店 FUSIONCO&MODEART、北京首店B.SNS.COFFEE等，餐饮门店更倾向定制店，例如美・大董烤鸭店融合莫奈艺术美学，峨嵋酒家呈现京派川菜创新表 达。 针对周边社区及办公人群的需求，北京保利广场对空间进行了全面焕活。在建筑风格上，北京保利广场以1.8低容积率 ...