Core Insights - Beijing Poly Plaza is redefining community commercial spaces by focusing on flagship and owner-operated brands, rather than traditional chain stores and mass consumption [1][10][14] Group 1: Project Overview - Beijing Poly Plaza is located at the northern end of the commercial belt along Metro Line 14, covering a total construction area of 122,500 square meters, with 33,700 square meters dedicated to commercial use [3] - The commercial section aims to create a "new gathering place for quality living," encompassing cultural, culinary, sports, and family-oriented experiences [3][9] Group 2: Target Audience and Brand Strategy - The target audience includes families, white-collar workers, and young consumers within a 5-kilometer radius, addressing regional consumption needs [5][10] - The project has introduced nearly 20 brands in the newly opened East Tower, with a focus on large-format stores, including the largest bouldering gym in Beijing and a 1,600-square-meter bookstore [5][9] Group 3: Unique Selling Proposition - The project emphasizes the introduction of flagship and owner-operated brands, such as the national flagship store Rehab Vinyl and the first store in Beijing for B.SNS.COFFEE, aiming to create a distinctive brand identity and ongoing appeal [9][14] - The design features a low plot ratio of 1.8 and a 40,000-square-meter open garden, enhancing the shopping experience with natural light and interactive spaces [9][10] Group 4: Market Positioning and Trends - The project aligns with current trends in community commerce by integrating diverse business formats, including cultural, artistic, and culinary elements, to provide differentiated and quality consumer experiences [10][14] - The surrounding area has a significant population density, with 250,000 residents and 270,000 office workers within a 3-kilometer radius, indicating a strong demand for high-quality consumption [10][14]

Core Insights - Beijing Poly Plaza has officially opened, located at the northern gateway of the commercial belt along Metro Line 14, featuring a total construction area of 122,500 square meters, with 33,700 square meters dedicated to commercial space aimed at creating a new lifestyle hub [1][9] - The project has transformed the former Auchan and B&Q sites in Wangjing, focusing on a diverse range of experiences including culture, food, sports, and family activities [1] Group 1 - The commercial space includes large-scale tenants such as COG Climbing Gym, which is the largest bouldering venue in Beijing, and a 1,600 square meter bookstore that features children's reading areas and a café [4] - Beijing Poly Plaza emphasizes the introduction of flagship and designer brand stores, including the national first store for Rehab Vinyl and the first store in Beijing for B.SNS.COFFEE, with a focus on customized dining experiences [5] - The architectural design features a low plot ratio of 1.8 and a 40,000 square meter open garden, enhancing natural light through skylights and creating interactive spaces like a rooftop basketball court [8] Group 2 - The project aims to optimize the commercial ecosystem in northern Beijing by establishing a distinctive brand identity and ongoing appeal, catering to the upgraded demands of consumers in the Wangjing area for quality living and unique experiences [9]