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Letsvan 奇梦岛亮相 SS2026 北京时装周开幕盛典,潮玩遇见时尚焕新火花
Xin Lang Zheng Quan· 2025-09-12 02:17
Core Viewpoint - The collaboration between Letsvan Qimeng Island and Beijing Fashion Week represents a significant breakthrough in the integration of the toy industry and the fashion sector, creating a new paradigm of "IP empowering fashion consumption" [3]. Group 1: Strategic Collaboration - Letsvan Qimeng Island, a leading brand in China's original toy industry, has established a strategic partnership with Beijing Fashion Week, leveraging its full-chain capabilities in IP planning, character development, 3D modeling, and multi-channel sales [3]. - The partnership aims to inject high-end fashion genes into toy IPs while bringing youthful and playful consumer vitality to the fashion industry, enhancing brand penetration among Generation Z [3]. Group 2: Event Highlights - During the opening ceremony, Letsvan Qimeng Island's "Toy Legion" became the focal point, with its popular IPs WAKUKU and SIINONO showcasing customized images on the red carpet, attracting significant attention and interaction with attending celebrities [5]. - The event featured a high-fashion show by designer Guo Pei, where the soft-sculpture gown silhouettes cleverly echoed the dynamic qualities of the toy IPs, creating a visually stunning experience for the audience [5]. Group 3: Product Launch - A limited edition doll clothing line celebrating the 10th anniversary of Beijing Fashion Week was unveiled, merging the fashion week’s aesthetic with the characteristics of WAKUKU and SIINONO, utilizing high-end custom fabrics and intricate embroidery [6]. - This product line exemplifies the concept that toys are not just collectibles but also vehicles for fashion lifestyle, providing a delightful experience for both toy enthusiasts and fashion consumers [6]. Group 4: Support for Young Designers - Letsvan Qimeng Island is committed to supporting original design by participating in this season's fashion week’s young designer support program, integrating WAKUKU and SIINONO IP elements into the works of young designers [8]. - This initiative aims to provide a broader platform for young design talents and enhance the recognition of their creative works through the popular influence of toy IPs, fostering a collaborative trend ecosystem [8]. Group 5: Future Outlook - The collaboration aims to infuse the unique healing and surprise elements of toys into high-end fashion shows, making "joy" a vibrant theme of this season's fashion week [10]. - Looking ahead, Letsvan Qimeng Island plans to expand its deep collaborations across fashion, sports, and cultural tourism sectors, building new consumer scenarios centered around IP and promoting the innovative development of China's cultural and creative industries [10].