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Letsvan 奇梦岛亮相 SS2026 北京时装周开幕盛典,潮玩遇见时尚焕新火花
Xin Lang Zheng Quan· 2025-09-12 02:17
Core Viewpoint - The collaboration between Letsvan Qimeng Island and Beijing Fashion Week represents a significant breakthrough in the integration of the toy industry and the fashion sector, creating a new paradigm of "IP empowering fashion consumption" [3]. Group 1: Strategic Collaboration - Letsvan Qimeng Island, a leading brand in China's original toy industry, has established a strategic partnership with Beijing Fashion Week, leveraging its full-chain capabilities in IP planning, character development, 3D modeling, and multi-channel sales [3]. - The partnership aims to inject high-end fashion genes into toy IPs while bringing youthful and playful consumer vitality to the fashion industry, enhancing brand penetration among Generation Z [3]. Group 2: Event Highlights - During the opening ceremony, Letsvan Qimeng Island's "Toy Legion" became the focal point, with its popular IPs WAKUKU and SIINONO showcasing customized images on the red carpet, attracting significant attention and interaction with attending celebrities [5]. - The event featured a high-fashion show by designer Guo Pei, where the soft-sculpture gown silhouettes cleverly echoed the dynamic qualities of the toy IPs, creating a visually stunning experience for the audience [5]. Group 3: Product Launch - A limited edition doll clothing line celebrating the 10th anniversary of Beijing Fashion Week was unveiled, merging the fashion week’s aesthetic with the characteristics of WAKUKU and SIINONO, utilizing high-end custom fabrics and intricate embroidery [6]. - This product line exemplifies the concept that toys are not just collectibles but also vehicles for fashion lifestyle, providing a delightful experience for both toy enthusiasts and fashion consumers [6]. Group 4: Support for Young Designers - Letsvan Qimeng Island is committed to supporting original design by participating in this season's fashion week’s young designer support program, integrating WAKUKU and SIINONO IP elements into the works of young designers [8]. - This initiative aims to provide a broader platform for young design talents and enhance the recognition of their creative works through the popular influence of toy IPs, fostering a collaborative trend ecosystem [8]. Group 5: Future Outlook - The collaboration aims to infuse the unique healing and surprise elements of toys into high-end fashion shows, making "joy" a vibrant theme of this season's fashion week [10]. - Looking ahead, Letsvan Qimeng Island plans to expand its deep collaborations across fashion, sports, and cultural tourism sectors, building new consumer scenarios centered around IP and promoting the innovative development of China's cultural and creative industries [10].
Letsvan奇梦岛与北京时装周达成战略合作 开启“潮玩×时尚”跨界新纪元
Zheng Quan Ri Bao Wang· 2025-09-11 10:49
本报讯 (记者袁传玺)9月10日,以"潮塑新生"为主题的SS2026北京时装周在国家会议中心二期盛大开幕。作为本季北京 时装周官方指定潮玩合作伙伴,Letsvan奇梦岛携旗下潮流IP WAKUKU、SIINONO亮相开幕盛典,通过红毯互动、秀场植入、 联名产品首发等多元形式,开启"潮玩+时尚"跨界融合的全新篇章。 正如Letsvan奇梦岛的使命——"创造触动心灵的潮流体验,传递快乐与美好",此次携手北京时装周,正是把潮玩独有的治 愈力与惊喜感注入高端秀场,让全球来宾在镁光灯下收获一份童真心动,也让"快乐"成为本季时装周最鲜活的注脚,这不仅是 一场跨界的内容盛宴,更是中国潮流文化生态演进的重要标志。未来,奇梦岛将继续拓展与时尚、体育、文旅等领域的深度合 作,构建以IP为核心的新消费场景,助力中国原创走向世界,推动中国文化创意产业的创新发展。 (编辑 郭之宸) (Letsvan奇梦岛旗下现象级IP WAKUKU与新晋热门IP SIINONO)(企业供图) 此次Letsvan奇梦岛与北京时装周达成战略合作,不仅是潮玩行业与时尚领域的一次突破性联动,更开创了"IP赋能时尚消 费"的新范式。作为中国原创潮玩领军厂牌,L ...