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永辉超市北京第三家“学习胖东来”自主调改店开业
Xin Jing Bao· 2025-03-28 00:28
Core Insights - Yonghui Supermarket has opened its third "self-reformed" store in Beijing, the Hongkun Plaza store, following the successful transformation of its Shijingshan and Fangshan stores. The new store features a more customer-friendly layout and enhanced facilities [1][3]. Group 1: Store Transformation - The Hongkun Plaza store has eliminated forced traffic flows, increased checkout areas, lowered shelf heights, widened aisles, and added convenience service areas and expanded fresh food sections [1]. - The store has optimized its merchant structure by adding lifestyle-related businesses such as bedding and dining, and improved facilities like restrooms to enhance the shopping experience [1]. - The store has introduced various customer-friendly amenities, including height and blood pressure measurement devices, free charging stations, multi-functional restrooms, and common medications [1]. Group 2: Product Offering - The store has focused on offering a selection of high-quality domestic and international products, with over half of the items being newly introduced. The store replaced 12,013 out of 14,923 original products, resulting in an 80.5% replacement rate [2]. - The new product lineup includes 11,503 re-planned items, with a 65.7% addition rate. The store features a 65.8% share of first- and second-tier brands, 11.2% of Beijing specialty products, and approximately 20% imported goods [2]. - The store has dedicated areas for the "Pang Donglai" private label and Yonghui's own brand, with 130 items currently available under Yonghui's private label [2]. Group 3: Employee Welfare - The transformation has also included improvements in employee welfare, with average salaries for frontline staff increasing and work hours capped at 8 hours per day. Employees who complete a year of service are entitled to 10 days of paid annual leave, along with free meals and access to rest areas [2]. - Employee bonuses at the reformed stores have exceeded 1 million yuan [2]. Group 4: Expansion Plans - Yonghui Supermarket has opened additional self-reformed stores in cities such as Nanning, Wenzhou, Dongguan, and Lanzhou, with plans to reach a total of 100 reformed stores nationwide by mid-year [3]. - Upcoming store transformations in Beijing include the Shunyi Wolong Yuelou store, Kaide Mall Daxing store, and Tongzhou Wanda store, all expected to be completed by the end of May [3].