Core Viewpoint - The article highlights the cultural fusion and warmth of the Chinese New Year celebrations experienced by a cross-national couple, Zhang Dingran and his German wife, Jenny, in Shunyi, Beijing, showcasing how traditional Chinese customs blend with Western elements [1][10]. Group 1: Cultural Practices - The couple incorporates various traditional Chinese New Year elements, such as festive snacks, decorations, and the preparation of dumplings, which symbolize family unity and cultural heritage [1][9]. - Jenny has become familiar with Chinese New Year customs over the years, demonstrating her integration into local traditions by actively participating in activities like making dumplings and explaining customs to their children [9]. Group 2: Local Products and Brands - The couple's celebration features local Shunyi products, including Yanjing beer and Shunxin Pengcheng meat products, which represent the quality and cultural significance of local brands [5][9]. - The presence of local brands in their New Year celebration serves as a bridge connecting foreign friends and local culture, enhancing the festive atmosphere in Shunyi [9][10]. Group 3: Community and Cultural Exchange - The article emphasizes the growing appreciation among foreign residents for traditional Chinese customs, indicating a broader cultural exchange that enriches the local community [10]. - The celebration of Chinese New Year is portrayed as a shared experience that transcends cultural boundaries, making it a warm and inclusive occasion for both locals and expatriates [10].

Group 1 - The core focus of the article is on the promotion of traditional Chinese brands, specifically "old brands," in Beijing, highlighting efforts to enhance their cultural significance and market presence [1][2] - Beijing currently has a total of 274 "old brands," and the municipal government is implementing various measures to support their inheritance and innovation [2] - The rise of "Guochao" (national trend) is noted, with young consumers becoming the main driving force behind this cultural and consumption shift, leading to a demand for products that blend cultural heritage with modern fashion [2] Group 2 - The establishment of the Beijing Fashion and Trend Play Professional Committee in January 2023 marks a new phase for the city's fashion and trend industry, focusing on resource aggregation and collaborative development [2] - In 2026, Beijing aims to enhance product quality and promote the "Guochao" consumption trend, supporting the digital transformation of old brands and encouraging international brands to establish their first stores and R&D centers in the city [2] - The city is also focused on developing an international food capital and promoting the integration of dining with other sectors, while optimizing the consumption ecosystem for housing and automobiles [2][3]