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北京银行亚奥圈主题信用卡
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北京银行丨联合亚奥商圈新消费创新联盟 发布亚奥圈主题信用卡
Sou Hu Cai Jing· 2025-07-09 14:21
Core Viewpoint - Beijing Bank has launched the "Beijing Bank AOA Circle Themed Credit Card" in collaboration with the AOA New Consumption Innovation Alliance, aiming to enhance consumer services and stimulate economic activity in the AOA business district, contributing to the establishment of Beijing as an international consumption center [1][5]. Group 1: Product Features - The credit card focuses on "inclusive benefits + scene linkage," connecting various consumption scenarios such as exhibitions, commerce, venues, events, and dining within the AOA area [4]. - New cardholders can enjoy a 50 yuan discount voucher package and up to 361 yuan in combination vouchers upon first binding [4]. Group 2: Cultural and Economic Context - The AOA business district is strategically located along Beijing's central axis, featuring iconic venues like the Bird's Nest and Water Cube, creating a diverse consumption ecosystem that integrates sports, culture, and high-end exhibitions [3]. - The area combines historical cultural elements with modern urban characteristics, providing unique cultural value that enhances commercial development [3]. Group 3: Strategic Initiatives - The AOA Circle Themed Credit Card serves as a tool for resource integration among alliance members, facilitating seamless connections between credit card benefits and local consumption scenarios [5]. - Beijing Bank aims to leverage credit card consumption data to optimize commercial layouts and implement targeted marketing strategies, thereby activating new consumption growth points such as "night economy" [5].