Core Viewpoint - The article emphasizes the importance of product strength and delivery capability in the real estate industry, highlighting that strong delivery capability is essential for maintaining the advantages of product strength [3][31]. Group 1: Product Strength and Delivery Capability - Product strength is identified as a long-term core competitiveness for real estate companies, while delivery capability is a key component of product strength [3]. - Projects that excel in product strength during the initial stages often demonstrate strong delivery capability during the delivery phase, ensuring that the advantages of product strength are sustained [3][12]. Group 2: Realistic Restoration and Design Effectiveness - The first impression of a residential property is often shaped by its exterior facade, which reflects its aesthetic and taste [5]. - The Jinan Poly Zhenyu project showcases a perfect restoration of design intent with its aluminum exterior and elegant lines, enhancing the visual experience [5][6]. - The Shanghai Jindi Jiayuan project emphasizes the importance of realistic landscaping and community facilities, which significantly enhance the attractiveness of the community space [7][8]. Group 3: Differentiated Delivery Standards - Different projects exhibit varied delivery standards that reflect the diverse needs of customers, such as the use of high-quality materials for interior design [14][16]. - The Guangzhou White Goose Pond project uses leather for its background wall, while the Beijing Longhu Shunyi project opts for a simpler design, showcasing different value orientations in delivery [16][17]. Group 4: Craftsmanship as a Foundation for Quality - High-quality living is built on meticulous craftsmanship, with strict controls over materials and processes [19]. - The Shanghai Qiantan Runjing project exemplifies this with its careful selection of materials and detailed construction processes, resulting in a visually appealing facade [20][21]. - The Zhaoshang Xi'an Sequence project emphasizes the "slow work produces fine products" philosophy, ensuring high-quality landscaping and construction [22][24]. Group 5: Emotional Engagement in Delivery Services - The delivery process has evolved to include emotional engagement and experience optimization for homeowners [26]. - The Changsha Binjiang Jing project enhances homeowner satisfaction by providing personalized gifts during the handover process, creating a memorable experience [27][28]. - The Chengdu Jiabai Dao project further elevates the delivery experience with customized notifications and artistic gifts, reflecting a commitment to customer care [29][30]. Group 6: Future Outlook on Delivery Capability - The concept of product strength in the real estate industry has expanded from design to delivery and service systems, with delivery capability becoming a key competitive battlefield [31][32].