Core Viewpoint - The revival of traditional crafts and intangible cultural heritage (ICH) among young people is gaining momentum, driven by a blend of cultural pride, state support, and modern technology [1][25]. Group 1: Young People's Engagement with ICH - There is a noticeable increase in young individuals participating in traditional crafts, with a 95% year-on-year growth in creators from Generation Z on a short video platform [5]. - Young artisans are creatively integrating modern elements into traditional crafts, making them appealing to a younger audience [4][19]. - The participation of young performers in large-scale ICH events, such as the national ICH protection conference, showcases their role as vital inheritors of these traditions [3]. Group 2: State Support and Infrastructure - The Chinese government has established a dedicated fund for ICH protection, with a total investment of 113.80 billion yuan by the end of last year [9]. - Financial support for national-level ICH inheritors includes annual subsidies of 20,000 yuan, with additional rewards for outstanding transmission activities [9][11]. - A comprehensive ICH protection and transmission system has been developed, with over 90,000 recognized inheritors and more than 100,000 ICH projects [11]. Group 3: Economic Impact and Market Integration - The online sales of ICH products reached over 6.5 billion units last year, indicating a strong market demand and economic potential for traditional crafts [11]. - The integration of ICH into daily life, such as fashion and home decor, has made these crafts more accessible and desirable for young consumers [21]. - The collaboration between traditional crafts and modern digital platforms has created new avenues for promotion and engagement, enhancing the visibility of ICH [9][19]. Group 4: Cultural Exchange and Community Engagement - Young ICH practitioners are using social media to share their crafts, leading to increased interest and participation from local communities [9][17]. - The revival of traditional songs and dances has not only preserved cultural heritage but also stimulated local economies and community involvement [17][18]. - Cultural exchanges, such as performances in Taiwan, highlight the shared heritage and foster connections among young people across regions [23].