Core Viewpoint - The revival of traditional crafts and intangible cultural heritage (ICH) among young people is gaining momentum, driven by a blend of cultural pride, state support, and modern technology [1][25]. Group 1: Young People's Engagement with ICH - There is a noticeable increase in young individuals participating in traditional crafts, with a 95% year-on-year growth in creators from Generation Z on a short video platform [5]. - Young artisans are creatively integrating modern elements into traditional crafts, making them appealing to a younger audience [4][19]. - The participation of young performers in large-scale ICH events, such as the national ICH protection conference, showcases their role as vital inheritors of these traditions [3]. Group 2: State Support and Infrastructure - The Chinese government has established a dedicated fund for ICH protection, with a total investment of 113.80 billion yuan by the end of last year [9]. - Financial support for national-level ICH inheritors includes annual subsidies of 20,000 yuan, with additional rewards for outstanding transmission activities [9][11]. - A comprehensive ICH protection and transmission system has been developed, with over 90,000 recognized inheritors and more than 100,000 ICH projects [11]. Group 3: Economic Impact and Market Integration - The online sales of ICH products reached over 6.5 billion units last year, indicating a strong market demand and economic potential for traditional crafts [11]. - The integration of ICH into daily life, such as fashion and home decor, has made these crafts more accessible and desirable for young consumers [21]. - The collaboration between traditional crafts and modern digital platforms has created new avenues for promotion and engagement, enhancing the visibility of ICH [9][19]. Group 4: Cultural Exchange and Community Engagement - Young ICH practitioners are using social media to share their crafts, leading to increased interest and participation from local communities [9][17]. - The revival of traditional songs and dances has not only preserved cultural heritage but also stimulated local economies and community involvement [17][18]. - Cultural exchanges, such as performances in Taiwan, highlight the shared heritage and foster connections among young people across regions [23].

Core Insights - The article highlights the growing interest of young people in traditional crafts and intangible cultural heritage (ICH), showcasing how these ancient skills are being revitalized and modernized by the younger generation [1][3][12] Group 1: Youth Engagement in Traditional Crafts - There is a significant increase in young creators involved in ICH, with a 95% year-on-year growth of "post-2000" creators and a 24% increase in inheritors under 30 years old [3][8] - Young artisans are integrating contemporary elements into traditional crafts, making them appealing to a younger audience, as seen with creators like Zhang Xue and Lang Jiaziyu [3][5] - Digital platforms are playing a crucial role in promoting traditional crafts, with short videos and live streams helping to reach a wider audience [5][12] Group 2: Government Support and Funding - The central government has established dedicated funding for ICH protection, with a total investment of 11.38 billion yuan by the end of last year [6][8] - Annual subsidies of 20,000 yuan are provided to national-level inheritors to support their teaching and transmission efforts, with additional bonuses for outstanding activities [6][8] - A comprehensive ICH protection and transmission system is being developed, with over 90,000 recognized inheritors and more than 100,000 ICH projects [8][12] Group 3: Economic Impact and Market Integration - The integration of traditional crafts into the market has led to significant economic benefits, with one e-commerce platform reporting over 6.5 billion sales of ICH products last year [8][12] - The revival of traditional crafts is not only about cultural preservation but also about creating viable income sources for young people, encouraging their participation in ICH [8][12] - Young people are transforming traditional crafts into trendy items, making them part of everyday life, such as clothing and accessories featuring ICH designs [13][15] Group 4: Cultural Exchange and Future Prospects - The article emphasizes the cultural connection and exchange facilitated by ICH, as seen in the interactions between young performers from different regions [15] - The future of ICH looks promising as young inheritors continue to innovate and adapt traditional skills, ensuring their relevance in contemporary society [12][15]