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夏普8月面板出货量持续下滑 产线接连易主,“百年巨人”怎么了?
Xi Niu Cai Jing· 2025-09-30 11:10
Group 1 - The global shipment of large-sized LCD TV panels is projected to reach 21.3 million units in August 2025, representing a year-on-year growth of 9.3% [2] - Sharp's market share in panel shipments was only 4.8% in August 2025, with approximately 1 million units shipped, continuing a downward trend [2] - Sharp has experienced a year-on-year decline in shipments for two consecutive months, with a drop exceeding 20% in July 2025, making it the only major panel manufacturer to report negative growth at that time [2] Group 2 - Sharp's panel business struggles are partly due to its strategic adjustments, including the sale of several panel production lines and a reduction in its display panel business scale [4] - In 2024, Sharp closed its Sakai 10th generation line, which had cost 430 billion yen to build, after 11 years of net losses [4] - In April 2025, Sharp sold its first factory in Mie to Aoi Electronics and later sold its second factory in Kameyama to its parent company, Foxconn, indicating a retreat from the LCD panel sector [4] Group 3 - Chinese panel manufacturers are rapidly consolidating their production capacity, with TCL Huaxing completing the acquisition of LGD's Guangzhou factory in April 2025, strengthening China's dominance in the global LCD TV panel market [4] - By August 2025, Chinese panel manufacturers held a record 74.6% share of the global market, with BOE leading at approximately 5.9 million units shipped [4] - Huaxing's shipments reached about 5.5 million units, marking a year-on-year increase of 36%, while HKC shipped around 3.4 million units, ranking third [4] Group 4 - Sharp's competitiveness in large-sized and high-end products is significantly lacking, making it difficult to compete effectively with major Chinese panel manufacturers [5] - The structural disadvantages in product offerings have exacerbated Sharp's loss of market share [5] Group 5 - Sharp's failure to timely adjust its strategy in response to the rise of Chinese panel companies has led to a continuous decline in market share, dropping from 28% in 2009 to just 12% in 2015 [6] - The acquisition by Foxconn in 2016 raised hopes for revitalization, but strategic disagreements on technology and market approaches hindered effective integration [6] - Sharp is attempting to pivot towards high-value sectors like automotive displays and medical equipment panels, but faces challenges due to competition and the small scale of the medical panel market [6]