十一游萧山系列活动
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萧山文旅市场“火”出圈
Hang Zhou Ri Bao· 2025-10-10 02:28
Core Insights - During the National Day holiday, the tourism market in Xiaoshan District experienced a peak in visitor numbers, receiving 4.483 million tourists, a year-on-year increase of 14.4%, with 46.7% of visitors coming from outside the province [1] - Key scenic spots and rural tourism projects welcomed 662,500 visitors, generating revenue of 34.9193 million yuan, with 292,400 visitors to 4A scenic spots [1] - Cultural and tourism activities were diverse, with significant participation in events such as the "Ji Gong" NPC interaction at the Oriental Culture Park, which saw a 556% increase in visitors [1] Tourism and Cultural Activities - The Xiaoshan District library was open during the holiday, attracting over 20,000 visitors and lending nearly 10,000 books, alongside hosting a National Day themed concert [1] - The Xiaoshan Museum and other local museums offered pottery workshops, drawing many families, while the non-heritage star space hosted a market event that attracted nearly 40,000 visitors [1] - Various cultural activities, including a national trend market and outdoor movies, were organized at scenic spots like Xianghu Lake, enhancing visitor engagement [1] Sports and Events - The Hangzhou Olympic Sports Center hosted two concerts, attracting 20,000 attendees and generating nearly 100 million yuan in comprehensive consumption [2] - Sports events such as karate competitions and amateur basketball tournaments were held, with major sports venues open for free, receiving over 30,000 visitors during the holiday [2] - Accommodation facilities in Xiaoshan received 354,000 overnight guests, a 15.4% increase year-on-year, with high-quality hotels reporting occupancy rates exceeding 90% [2] Collaborative Initiatives - From October 1 to the end of the year, Xiaoshan's tourism sector partnered with Didi Chuxing to launch the "Eleven Tour Xiaoshan" series, offering 10 million yuan in travel vouchers and creating a "mobile tourism window" to enhance visitor experience [2] - The "One Ticket Tour Xiaoshan" initiative was introduced, providing discounts on scenic spots, hotels, and dining services to attract more tourists [2]