Core Viewpoint - The company, Zhenjiu Lidu, has issued a profit warning, expecting a significant decline in revenue and profit for the first half of the year due to reduced consumption scenarios in the liquor market, particularly in business and social gatherings [1][4]. Group 1: Financial Performance - Zhenjiu Lidu anticipates revenue between 2.4 billion to 2.55 billion yuan for the first half of the year, representing a year-on-year decline of approximately 38.3% to 41.9% [1]. - The expected drop in net profit attributable to shareholders is projected to be between 23% to 24% [1]. Group 2: Market Dynamics - The decrease in liquor consumption scenarios, especially in business banquets, social gatherings, and gifting, has heavily impacted the company's performance [4]. - The high-end and mid-high-end products in the liquor industry have faced significant distribution challenges, which may have affected Zhenjiu Lidu's product sales [4]. Group 3: Strategic Response - Zhenjiu Lidu plans to launch a strategic flagship product, a light bottle liquor named "Dazhen," which is expected to contribute significantly to sales in the second half of the year [4]. - The company aims to strengthen the market penetration of existing flagship products and improve channel turnover while stabilizing the pricing system for distributors [4]. - Zhenjiu Lidu is also looking to explore new consumption scenarios by introducing mid-range and mid-high-end products targeted at events like weddings and birthday celebrations [4]. Group 4: Analyst Insights - Analysts from Huachuang Securities noted that Zhenjiu Lidu focused on inventory management in the first half of the year, controlling the supply of certain products while relaxing assessment requirements temporarily [5]. - The overall market demand has been under pressure, leading the company to prioritize inventory clearance and stabilize the distributor system rather than focusing on short-term performance targets [5]. - According to analysts from Fangzheng Securities, the company may have implemented stricter price control measures and accelerated inventory turnover in response to market conditions [5].