Core Viewpoint - The success of the mascots "Xi Yang Yang" and "Le Rong Rong" from the 15th National Games and the Special Olympics has led to a surge in merchandise sales, exceeding 8 billion yuan and expected to reach 10 billion yuan, highlighting their role as a new economic driver beyond sports [2][7]. Group 1: Merchandise Sales and Popularity - The sales of 15th National Games merchandise have surpassed 8 billion yuan, with expectations to reach 10 billion yuan [2][7]. - The mascots have generated significant online engagement, with approximately 148.8 million reports and 41.197 billion clicks related to the event [2]. - The popularity of the mascots has created a "one dolphin hard to find" phenomenon, similar to the "one panda hard to find" during the Beijing Winter Olympics [7]. Group 2: Consumer Behavior and Market Trends - There has been a notable shopping frenzy for merchandise, with long queues outside stores and limited availability of popular items like blind boxes and bubble-blowing pendants [3][5]. - The flagship store offers nearly 500 officially authorized products, showcasing a variety of merchandise that integrates local cultural elements [6]. - The event has sparked a cultural and economic connection, transforming the mascots into a lasting cultural IP for the Guangdong-Hong Kong-Macao Greater Bay Area [7]. Group 3: Cultural Integration and Economic Impact - The merchandise features high-quality craftsmanship and integrates traditional cultural elements with modern design, enhancing its appeal [6]. - The event has led to over 2000 unique cultural and tourism activities, significantly boosting local consumption and tourism [8]. - The economic impact of the event is substantial, with a reported ratio of 1:13 for direct to indirect spending by out-of-town participants [8].