正是通过这样的运营模式，传统中药材实现了从实用药材到时尚消费品，再到文化媒介的价值跨越。在 当地非遗保护相关人士看来，这家小店的实践为衢州非遗活化提供了生动样本："它让文化在用中传 承、在美中传播，证明了传统技艺可以通过贴近当代生活美学而重获生命力。" 作为一名90后药学专业毕业生，工作室主理人范小慧多年与药材相伴的经历，让她决心为草木智慧寻找 更轻盈的当代载体。2022年，她返乡创业，以衢州道地药材"衢六味"为灵感，设计出上百款手串、耳饰 与挂件。她告诉记者:"每一味药材都有其纹理、性味与故事。我们希望通过设计，让它们从药屉走进日 常，成为可佩戴的文化符号。" 这种理念不只停留在产品设计中，更延伸至整个消费空间的营造。步入工作室，俨然进入一个微缩 的"中草药美学体验馆"——顾客不仅可以选购成品，还能亲手制作香囊、按摩香锤等物件。一位正在编 织陈皮香囊的顾客表示："亲手参与让我更贴近药材的质感，也像把一段衢州故事带在了身边。"通过沉 浸式体验，产品化为承载文化记忆的"可佩戴名片"，契合了当下消费者对情感联结与文化参与的深层需 求。 随着体验模式逐渐成熟，工作室的市场路径也愈发清晰。线上，通过小红书等平台进行内 ...

吉祥物"破圈" 衍生品走俏 "激情全运会、活力大湾区、魅力新广州"的口号刷屏霸榜；十五运会和残特奥会吉祥物"喜洋洋""乐融融"及 其周边产品重现北京冬奥会"一墩难求"的消费场景，十五运会衍生品销售已突破8亿元，有望达到10亿元；十 五运会制造了惊人流量，截至11月23日，全网关于十五运会的报道约148.8万条，点击量高达411.97亿次，成 功破圈成为"网红款"。从这一连串的数字不难看出，全民全运激发出了超越体育的热情，成为拉动经济增长 的新引擎。 盲盒、吹泡泡挂件陆续到货 十五运会盛大开幕以来，无论是在开幕式现场，还是在各大赛场，吉祥物"喜洋洋""乐融融"都凭借可爱、萌 宠、欢乐的形象引发全网关注和热议，用"一夜破圈"来形容再恰当不过。随之而来的是吉祥物衍生品的热 销，这一波"寻宝"购物潮来势凶猛，广州各大特许商品店门外排起了长队，限时、限购成为常态，以中华白 海豚为原型的全运会吉祥物成就了"一豚难求"的名场面。 厚重文化助力全运破圈 十五运会衍生品制作精美、品类繁多、材质工艺上乘，这些都助力非遗代表性项目与现代设计深度融合，有 厚重的文化底蕴赋能，特许商品破圈可谓水到渠成。 据介绍，旗舰店汇聚近500款官 ...

Core Insights - The city of Baise is revitalizing its historical street, Jiefang Street, by integrating traditional culture with modern experiences, attracting tourists and enhancing local economy [1][2] - The development of cultural and creative products in Baise is expanding, with a focus on combining historical elements with contemporary aesthetics to appeal to younger audiences [2] Group 1: Historical and Cultural Significance - Jiefang Street, a 300-meter long and 10-meter wide historical street, has preserved its Lingnan architectural style for nearly 300 years, showcasing both traditional and modern businesses [1] - The street features significant historical sites related to the Chinese Workers' and Peasants' Red Army, enhancing its cultural importance [1] Group 2: Cultural and Creative Products - Baise has introduced over 30 new cultural and creative products that blend historical heritage with modern design, targeting younger consumers [2] - Various localities within Baise are developing unique cultural products, such as "red + intangible cultural heritage" items, expanding the market scale of cultural products [2] Group 3: Technological Integration - The city is leveraging technology, such as AR and holographic projections, to create immersive experiences that enhance the appeal of cultural products [2] - The integration of artificial intelligence with the cultural tourism industry is being promoted in preparation for the 2025 Guangxi Cultural Tourism Development Conference [2]

Core Insights - The潮玩 industry in Dongguan, particularly in Shipaizhen, has rapidly developed into a significant production base, with 85% of潮玩 products originating from this area, blending traditional culture with modern design [1][7][14]. Industry Overview - Shipaizhen has become a hub for潮玩 production, with a complete industry chain from design to manufacturing and sales established since the 1980s [7][8]. - The local潮玩 enterprises are increasingly incorporating Chinese cultural elements into their products, such as metal assembly toys inspired by traditional themes [5][8]. Innovation and Trends - Companies are responding to the rising demand for emotional value and trendy products by forming large design teams and rapidly launching new original IPs, including blind boxes and figurines [8][10]. - The introduction of digital and intelligent equipment has transformed潮玩 manufacturing from a labor-intensive to a technology-intensive industry, enhancing product quality and reducing labor intensity [17][27]. Production Efficiency - Shipaizhen is developing an潮玩 AI design center, which can complete prototypes within 48 hours and enter mass production within 72 hours, aiming to improve production efficiency by 20% [14]. - The local潮玩 industry has seen significant improvements in production precision, with some companies achieving accuracy levels of 0.02 mm in their manufacturing processes [23][25]. Cultural Impact -潮玩 products often reflect rich cultural narratives, such as the 千脚灯, which has gained international recognition for its craftsmanship and cultural significance [7][16]. - The integration of traditional cultural elements into潮玩 products allows young consumers to engage with and learn about their heritage in a playful manner [1][5].

Group 1 - The core viewpoint of the article highlights the emergence of a new consumer force among the youth, particularly the Z generation, who prioritize self-care and emotional value in their consumption choices [3][4] - The youth are increasingly defining their consumption patterns around experiences, emotional connections, and personal interests, leading to a transformation in market dynamics [4][8] - There is a notable rise in interest-based consumption venues, such as creative stores and workshops, which cater to the emotional and social needs of young consumers [6][8] Group 2 - The trend of "emotional economy" is gaining traction, where consumers seek products that provide emotional satisfaction beyond basic utility [11] - Health and wellness are becoming central to the consumption habits of the youth, with a growing emphasis on fitness and healthy eating [12][13] - The rise of the "healing economy" reflects a shift towards products and services that alleviate stress and enhance well-being, indicating a broader cultural change among young consumers [10][12]

Core Insights - The article highlights the vibrant summer tourism season in Baise, driven by cultural and historical attractions, with significant financial support from Agricultural Bank of China (ABC) to enhance tourism experiences and consumer spending [1][2][3][4][5] Group 1: Tourism Development - Baise is experiencing a surge in tourism, with attractions like the Baise Uprising Memorial Hall and Tongling Grand Canyon drawing visitors for both educational and recreational purposes [1][2] - The integration of financial services with tourism, such as the implementation of payment solutions and promotional discounts, has improved visitor convenience and increased spending [2][3] Group 2: Financial Support for Local Businesses - ABC has tailored financial solutions to support local tourism enterprises, including a 10 million yuan loan for infrastructure upgrades at Tongling Grand Canyon, enhancing visitor capacity and experience [3] - The bank has also provided 2 million yuan in credit to a local cultural enterprise, enabling it to expand production and develop new products that reflect local culture, thus meeting increased market demand during peak tourist season [4][5] Group 3: Cultural and Creative Industry - The development of cultural products based on local heritage, such as the Derbo Miniature Horse Kingdom, has become a significant attraction, with local companies capitalizing on this trend to create unique merchandise [4][5] - The financial backing from ABC has empowered local businesses to innovate and diversify their product offerings, thereby enhancing the overall cultural tourism experience in the region [5]

Group 1 - The core viewpoint emphasizes the need for continuous efforts in optimizing supply, creating scenarios, and emotional connections to foster new growth points such as "AI + consumption" and "IP + consumption" [1][4] - The digital restoration technology showcased at the Shanxi Yongle Palace exhibition allows visitors to interact with historical art through VR, highlighting the integration of digital means with cultural heritage to create immersive experiences [1][4] - From January to July this year, retail services related to spiritual and cultural demand have shown rapid growth, with categories like tourism consulting, transportation services, and cultural leisure services maintaining double-digit growth [1] Group 2 - The transformation of the consumption market through technology, particularly AI, is identified as a key driver for enhancing consumption quality, with the government promoting "AI +" initiatives to cultivate new consumption formats [2] - The shift in consumer behavior towards emotional value and quality consumption is evident, especially among the younger generation, who are willing to spend on products that resonate with their interests and emotional needs [3] - The concept of "ticket economy" has emerged, where consumers can leverage tickets from various activities to gain discounts and benefits across multiple consumption scenarios, enhancing the overall consumer experience [4]

Core Viewpoint - The "Su Super" football matches have significantly enhanced the cultural and tourism atmosphere in Nanjing, creating a vibrant environment for both locals and tourists to engage in sports and cultural activities [1][2][3][4][5] Group 1: Event Impact - The "Su Super" matches have transformed various locations in Nanjing into lively viewing spots, with large screens broadcasting the games, attracting crowds and creating a festive atmosphere [1][2][3] - The integration of local cultural elements, such as traditional crafts and food, into the viewing experience has enriched the event, making it a multifaceted cultural celebration [2][3][4] Group 2: Economic and Tourism Benefits - The event has acted as a new "traffic driver" for local businesses, with increased foot traffic in commercial areas and a surge in demand for related services, such as food and accommodations [3][4][5] - Hotels and restaurants have reported a rise in bookings and special packages tailored for football fans, indicating a positive impact on the local economy [5] Group 3: Community Engagement - The matches have fostered a sense of community among fans, with shared experiences enhancing local pride and camaraderie [3][4] - Various venues have created dedicated spaces for fans to gather, watch the games, and enjoy local cuisine, further promoting social interaction [4][5]

Group 1 - The 20th China Changchun Film Festival concluded, promoting local tourism through film-related activities and dedicated travel routes [1] - Changchun has developed a cultural tourism special line using its vintage tram system, enhancing the travel experience for visitors [3][5] - The special tram line has generated over 6 million yuan in tourism revenue since its launch, showcasing the economic impact of the film festival [8] Group 2 - The upgraded "Changchun Film Shooting Map" features information on 30 film works and over 50 shooting locations, providing tourists with convenient access to film-related experiences [8] - Local cultural and creative products saw a sales increase of over 20% in August compared to the previous year, driven by the film festival and summer tourism [8] - Unique cultural products, such as the "Little Ginseng" doll, have become popular among tourists, leading to increased sales and demand [10][12] Group 3 - The local women's federation has mobilized over 2,000 female workers to meet the rising demand for cultural products, promoting flexible employment opportunities [12] - The integration of cultural and tourism industries is being actively pursued, with the film festival serving as a platform for development [16]

Group 1: Financial Performance - In Q1 2025, the company achieved total revenue of 484 million RMB, a year-on-year increase of 10.12% [2] - The net profit attributable to shareholders for Q1 2025 was 29.91 million RMB, reflecting a year-on-year growth of 31.24% [2] Group 2: Product Development and IP Expansion - The second quarter order meeting successfully introduced new IPs including "Jujutsu Kaisen," "Gintama," and "Detective Conan" [3] - In 2024, the company launched a series of unique secondary dimension products, including badges and plush toys, which gained market attention [3] - For 2025, the product line will expand to include lifestyle items such as cups and plush toys, integrating fashion and emotional value into the products [3] Group 3: Market Strategy and Risk Management - The company's revenue structure for 2024 shows that overseas income accounts for 28.07%, while domestic income is 71.93%, indicating a strong domestic market focus [5] - The company plans to enhance its creative product business and increase domestic supply to build a dual-circulation development model [5] - The overseas production bases in Vietnam and Cambodia generated 451 million RMB in revenue for 2024, accounting for 63.97% of the company's overseas income in the educational and office supplies sector [5] - The company will actively seek new customers through international exhibitions and enhance product value to mitigate tariff impacts [5] Group 4: M&A and Strategic Opportunities - The company is closely monitoring industry dynamics and potential opportunities for collaboration, with a cautious approach to any mergers or acquisitions [7]