Core Viewpoint - The 15th National Games, hosted across the Guangdong-Hong Kong-Macao Greater Bay Area, has significantly boosted local tourism and consumption, creating a "Sports+" effect that enhances inter-regional connectivity and economic activity [2][11]. Group 1: Event Impact - The event has attracted a large number of spectators from across the country, highlighting the appeal of the Greater Bay Area as a sports and tourism destination [2][4]. - During the event, 36 sports projects and 373 matches were held, with popular events like diving, swimming, and basketball taking place in major cities such as Guangzhou, Shenzhen, and Dongguan [2][11]. Group 2: Tourism and Consumption - There was a 26% year-on-year increase in flight bookings to cities like Guangzhou, Shenzhen, and Zhuhai during the event, indicating a surge in travel related to the games [12]. - Guangzhou, as the host city for the most events, saw a 20% increase in overall cultural and tourism consumption, with a significant rise in ticket sales for local attractions and hotel bookings [12]. Group 3: Cross-Border Travel - The event facilitated easy cross-border travel for spectators, with families traveling from cities like Guangzhou to Macau for matches, showcasing the efficiency of transportation infrastructure in the Greater Bay Area [4][7]. - Travel agencies have capitalized on the event by offering "ticket + travel" packages, integrating event attendance with local tourism experiences [5][12]. Group 4: Economic Synergy - The "ticket root economy" has emerged, linking event tickets with various consumption scenarios, thereby extending the tourism experience beyond just attending the games [12][13]. - The integration of sports, tourism, and local culture is expected to enhance the international influence of the event and promote a more cohesive cultural tourism economy in the Greater Bay Area [12][13]. Group 5: Broader Economic Effects - The concurrent hosting of multiple events, such as the Macau Food Festival and the Macau Grand Prix, has created a synergistic effect, enriching the visitor experience and encouraging longer stays [15][16]. - This multi-event strategy aims to diversify Macau's tourism offerings, reducing reliance on the gaming industry and attracting a higher quality of international visitors [17].

Core Insights - The 15th National Games, hosted across the Guangdong-Hong Kong-Macao Greater Bay Area, has generated significant enthusiasm among spectators, leading to increased cross-region travel and consumption [1][5][6] - The event has created a "sports + tourism" synergy, enhancing the region's cultural and tourism economy through various promotional activities and travel packages [5][6][7] Group 1: Event Impact - The event features 36 sports and 373 competitions, attracting spectators from across the country and boosting local tourism [1][5] - Ticket sales for the event have been highly competitive, with many spectators resorting to travel agencies for ticket packages that include travel and accommodation [3][5] - The event has led to a 26% year-on-year increase in flight bookings to cities like Guangzhou, Shenzhen, and Zhuhai during the games [5] Group 2: Economic Effects - The hosting of the games has resulted in a 20% increase in overall cultural and tourism consumption in Guangzhou, with a significant rise in hotel and attraction ticket bookings [5][6] - The "ticket root economy" has emerged, linking event tickets to broader consumption experiences, thereby extending the tourism chain [1][5] - The integration of various events, such as the Macau Food Festival and the Grand Prix, has created a multi-faceted tourism experience, enhancing Macau's appeal as a leisure destination [7][8] Group 3: Future Prospects - To sustain the "sports + tourism" model, there is a need for immersive experiences that promote both sports and cultural tourism [6] - Strengthening collaboration across the Greater Bay Area is essential to attract more visitors from Hong Kong and Macau to mainland events [6][7] - The diversification of Macau's tourism offerings beyond gambling is crucial for attracting higher-quality international visitors and fostering economic transformation [7][8]