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腾讯发布首个工业级AIGC游戏内容生产引擎 游戏行业降本增效再加速
Zheng Quan Ri Bao Wang· 2025-05-21 02:49
Group 1 - Tencent launched the "Hunyuan Game" visual generation platform, an industrial-grade AIGC game content production engine that significantly optimizes game asset generation and production processes [1] - The platform aims to assist game designers by providing AI tools to quickly generate high-quality game materials and concept drafts, potentially increasing design efficiency by several times [1] - The introduction of "Hunyuan Game" is expected to benefit small and medium-sized game developers and independent designers, promoting cost reduction and efficiency improvement in the gaming industry [1] Group 2 - According to a report by Guojin Securities, game development costs can account for 15% to 35% of total revenue, with art investment making up 50% to 70% of development costs [2] - The "Hunyuan Game" focuses on the game art concept design phase, offering capabilities such as AI art pipeline, real-time canvas, AI 2D art generation, and professional character multi-view generation [2] - The time required for generating character multi-views has been reduced from 12 hours to between a few minutes and 30 minutes, achieving a consistency rate of 99% [2] Group 3 - In Q1 2025, Tencent's game business generated total revenue of 59.5 billion yuan, with international revenue at 16.6 billion yuan and domestic market revenue at 42.9 billion yuan [3] - AI capabilities have made substantial contributions to Tencent's performance in areas such as effective advertising and evergreen games [3] Group 4 - The impact of AI on performance in the gaming industry is becoming increasingly evident, with listed gaming companies accelerating their AI strategies [4] - Companies like Sanqi Interactive Entertainment and Giant Network are leveraging AI technologies to enhance their game development and advertising processes [4] - The exploration of AIGC in gaming still has significant potential, especially as the industry seeks to create more sophisticated AAA games and complex large-scale projects [4]