Core Perspective - The recent product launch event of Xifeng Liquor, themed "Qinling Dialogue, Shared New Journey," reflects the company's strategic thinking and choices in the new industry cycle [1][3]. Industry Perspective - The consensus from the event indicates a profound shift in the liquor industry from "production-oriented" to "user-oriented" innovation, driven by changes in the economy and population structure [3]. - The president of the China Alcoholic Drinks Association, Qin Shuyiao, emphasized the need for the industry to focus on consumer demand and establish effective connections with the new generation of consumers [3]. Product Analysis - Xifeng Liquor launched three new products, showcasing a strategic approach to target specific market segments [7]. - The upgraded Old Green Bottle aims to solidify the consumer base by enhancing the quality and age of the liquor, reinforcing its image of "quality and value" [9]. - The introduction of "Red Xifeng · Gongyuan 618" represents a key move towards the premium market, incorporating rare concepts like the "Five Special Principles" and over 50 years of aging [11]. - The Xifeng Yangyuan Spring series combines traditional flavors with health concepts, expanding consumption scenarios and appealing to emerging consumer groups [13]. Corporate Strategy - The chairman of Xifeng Group, Zhang Zheng, outlined four core pillars: ecological foundation, intangible cultural heritage, cultural essence, and user needs, reflecting the company's development philosophy [15]. - The commitment to "quality improvement without price increase" stands out in an industry generally seeking price hikes, indicating a pragmatic market strategy [15]. - The roundtable discussion on "forging new engines" highlighted the importance of sustainable growth models rather than chasing short-term trends [17]. Conclusion - The product launch by Xifeng Liquor serves as a valuable case for the liquor industry during its adjustment phase, demonstrating the need for established brands to maintain quality and cultural heritage while embracing innovation and user engagement [19][23]. - The ability to translate classic values into contemporary products that resonate with modern consumers is crucial for achieving competitive advantage in the liquor market [23].