新浪科技讯 2月4日上午消息，vivo创始人、总裁兼首席执行官沈炜在vivo年会上发表演讲，回顾了vivo 2025年的发展成绩，以及展望2026年的战略方向。他表示，站在新三十年的起点，要实现vivo人的三大 梦想，迈向基业长青，仅有"不为"是远远不够的，AI时代浪潮汹涌，挑战与机遇并存，越是在不确定的 环境中，越要进取有为，笃心笃行——以本分为基石，深耕用户导向的因，探索科技创新的果。 对于2025年，沈炜认为是vivo的而立之年，有赖于对"因"的长期深耕，虽然大环境一直在变，但业务底 盘稳固且充满活力，全球业务稳健发展。X数字系列火遍全球，"V单"加持"蔡司长焦增距镜"，为影像 爱好者带来了差异化的极致体验；vivo和iQOO双品牌，每个系列都坚定了自己的正确方向，真正回到 用户，交付了"不一样，好很多"的极致产品；还发布了vivo Vision混合现实头显，成立了家庭机器人 Lab，以及AIoT 智慧终端事业部，面向未来的vivo之路正徐徐展开。 对于2026年，他提出要在多变的环境中做好自己，笃心笃行。回望三十年历程，vivo之所以能成为 vivo，不仅源于始终坚持做正确的事，更因为那些坚决不做的事 ...

Core Perspective - The recent product launch event of Xifeng Liquor, themed "Qinling Dialogue, Shared New Journey," reflects the company's strategic thinking and choices in the new industry cycle [1][3]. Industry Perspective - The consensus from the event indicates a profound shift in the liquor industry from "production-oriented" to "user-oriented" innovation, driven by changes in the economy and population structure [3]. - The president of the China Alcoholic Drinks Association, Qin Shuyiao, emphasized the need for the industry to focus on consumer demand and establish effective connections with the new generation of consumers [3]. Product Analysis - Xifeng Liquor launched three new products, showcasing a strategic approach to target specific market segments [7]. - The upgraded Old Green Bottle aims to solidify the consumer base by enhancing the quality and age of the liquor, reinforcing its image of "quality and value" [9]. - The introduction of "Red Xifeng · Gongyuan 618" represents a key move towards the premium market, incorporating rare concepts like the "Five Special Principles" and over 50 years of aging [11]. - The Xifeng Yangyuan Spring series combines traditional flavors with health concepts, expanding consumption scenarios and appealing to emerging consumer groups [13]. Corporate Strategy - The chairman of Xifeng Group, Zhang Zheng, outlined four core pillars: ecological foundation, intangible cultural heritage, cultural essence, and user needs, reflecting the company's development philosophy [15]. - The commitment to "quality improvement without price increase" stands out in an industry generally seeking price hikes, indicating a pragmatic market strategy [15]. - The roundtable discussion on "forging new engines" highlighted the importance of sustainable growth models rather than chasing short-term trends [17]. Conclusion - The product launch by Xifeng Liquor serves as a valuable case for the liquor industry during its adjustment phase, demonstrating the need for established brands to maintain quality and cultural heritage while embracing innovation and user engagement [19][23]. - The ability to translate classic values into contemporary products that resonate with modern consumers is crucial for achieving competitive advantage in the liquor market [23].